Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
Published Online:30 Jun 2016https://doi.org/10.1287/mksc.2016.0978
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Volume 35, Issue 6
November-December 2016
Pages 831-998
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- Received:March 17, 2014
- Accepted:November 02, 2015
- Published Online:June 30, 2016
Copyright © 2016, INFORMS
Cite as
Vithala R. Rao, Yu Yu, Nita Umashankar (2016) Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. Marketing Science 35(6):934-952.
https://doi.org/10.1287/mksc.2016.0978
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