Investigating Purchase Conversion by Uncovering Online Visit Patterns
Published Online:14 Jul 2016https://doi.org/10.1287/mksc.2016.0990
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Volume 35, Issue 6
November-December 2016
Pages 831-998
Article Information
Supplemental Material
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Information
- Received:May 30, 2014
- Accepted:January 22, 2016
- Published Online:July 14, 2016
Copyright © 2016, INFORMS
Cite as
Chang Hee Park, Young-Hoon Park (2016) Investigating Purchase Conversion by Uncovering Online Visit Patterns. Marketing Science 35(6):894-914.
https://doi.org/10.1287/mksc.2016.0990
Keywords
