Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
Published Online:20 Jun 2016https://doi.org/10.1287/mksc.2015.0971
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Volume 35, Issue 6
November-December 2016
Pages 831-998
Article Information
Supplemental Material
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- Received:July 31, 2013
- Accepted:October 27, 2015
- Published Online:June 20, 2016
Copyright © 2016, INFORMS
Cite as
Eelco Kappe, Stefan Stremersch (2016) Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Marketing Science 35(6):915-933.
https://doi.org/10.1287/mksc.2015.0971
Keywords
