Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms

Junhong Chu
Junhong Chu
[email protected]
NUS Business School, National University of Singapore, Singapore 119245
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,
Puneet Manchanda
Corresponding Author
Puneet Manchanda
[email protected]
Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
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Junhong Chu

[email protected]

NUS Business School, National University of Singapore, Singapore 119245

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Puneet Manchanda

Corresponding Author

Puneet Manchanda

[email protected]

Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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Published Online:6 Jul 2016https://doi.org/10.1287/mksc.2016.0976

Supplemental Material

mksc.2016.0976-sm.pdf

The replication files for this article are available HERE.

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Volume 35, Issue 6

November-December 2016

Pages 831-998

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Received:September 13, 2014
Accepted:November 14, 2015
Published Online:July 06, 2016

Cite as

Junhong Chu, Puneet Manchanda (2016) Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. Marketing Science 35(6):870-893.

https://doi.org/10.1287/mksc.2016.0976

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Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms

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Volume 35, Issue 6

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