Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
Published Online:11 Oct 2016https://doi.org/10.1287/mksc.2016.0989
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Volume 35, Issue 6
November-December 2016
Pages 831-998
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- Received:November 30, 2013
- Accepted:December 05, 2015
- Published Online:October 11, 2016
Copyright © 2016, INFORMS
Cite as
K. Sudhir, Subroto Roy, Mathew Cherian (2016) Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content. Marketing Science 35(6):849-869.
https://doi.org/10.1287/mksc.2016.0989
Keywords
