Sentence-Based Text Analysis for Customer Reviews

Joachim Büschken
Corresponding Author
Joachim Büschken
[email protected]
Catholic University of Eichstätt–Ingolstadt, 85049 Ingolstadt, Germany
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,
Greg M. Allenby
Greg M. Allenby
[email protected]
Fisher College of Business, Ohio State University, Columbus, Ohio 43210
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Joachim Büschken

Corresponding Author

Joachim Büschken

[email protected]

Catholic University of Eichstätt–Ingolstadt, 85049 Ingolstadt, Germany

Search for more papers by this author

Greg M. Allenby

[email protected]

Fisher College of Business, Ohio State University, Columbus, Ohio 43210

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Published Online:18 Jul 2016https://doi.org/10.1287/mksc.2016.0993

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Volume 35, Issue 6

November-December 2016

Pages 831-998

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Received:August 26, 2013
Accepted:October 08, 2015
Published Online:July 18, 2016

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Joachim Büschken, Greg M. Allenby (2016) Sentence-Based Text Analysis for Customer Reviews. Marketing Science 35(6):953-975.

https://doi.org/10.1287/mksc.2016.0993

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Volume 35, Issue 6

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