Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
Published Online:2 Dec 2016https://doi.org/10.1287/mksc.2016.1004
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Volume 36, Issue 1
January-February 2017
Pages 1-159
Article Information
Supplemental Material
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- Received:May 23, 2014
- Accepted:June 03, 2016
- Published Online:December 02, 2016
Copyright © 2017, INFORMS
Cite as
Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar (2016) Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. Marketing Science 36(1):124-139.
https://doi.org/10.1287/mksc.2016.1004
Keywords
