Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
Published Online:1 Aug 2016https://doi.org/10.1287/mksc.2016.0995
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Volume 36, Issue 1
January-February 2017
Pages 1-159
Article Information
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- Received:April 29, 2014
- Accepted:February 15, 2016
- Published Online:August 01, 2016
Copyright © 2017, INFORMS
Cite as
Elisabeth Honka, Pradeep Chintagunta (2016) Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. Marketing Science 36(1):21-42.
https://doi.org/10.1287/mksc.2016.0995
Keywords
