Focus On Authors

On Amir (“Ten Million Readers Can’t be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial”) is an associate professor of marketing at the University of California San Diego’s Rady School of Management. He received his Ph.D. in management science and marketing from MIT’s Sloan School of Management. His research focuses on using psychological and economic principles to identify successful strategies in different market settings. He investigates different customer decision-making mechanisms and their influences on pricing and promotion strategies, on decision making under risk and uncertainty, and on preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.

Weining Bao (“Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance”) is an assistant professor at the School of Economics and Management, Wuhan University. He received his doctoral degree from Johns Hopkins University. His research interests are structural models and applied game theory, with applications in the financial service market and emerging markets.

Eric T. Bradlow (“A Cross-Cohort Changepoint Model for Customer-Base Analysis”) is currently Chairperson, Wharton Marketing Department, the K.P. Chao Professor, professor of marketing, statistics and education, and Faculty Director of the Wharton Customer Analytics Initiative, The Wharton School of the University of Pennsylvania. He earned a Bachelor of Science in economics from The Wharton School, an A.M. in mathematical statistics, and a Ph.D. in mathematical statistics from Harvard University. His research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems, education and psychometrics, and those in healthcare outcomes research. He has recently published articles in Marketing Science, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Management Science, the Journal of the American Statistical Association, the Journal of the American Medical Association, Psychometrika, Statistica Sinica, and Chance; he is past Editor-in-Chief of Marketing Science; he previously has served as an associate editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, and Psychometrika. His personal interests include his wife Laura, his three sons Ethan, Zach, and Ben, and his love of movies and sports.

Gerard P. Cachon (“Is Advance Selling Desirable with Competition”), is a professor at The Wharton School, where he studies supply chain management, pricing, and operation strategy with a focus on how new technologies transform competitive dynamics and enable novel business models. He is an INFORMS Fellow and former Editor-in-Chief of Management Science. He is a scuba diver, avid photographer, and dedicated bike commuter.

Jean-Pierre Dubé (“Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment”) is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business; he is also the Director of the Kilts Center for Marketing and an appointed Faculty Research Fellow at the National Bureau of Economic Research. He earned a B.Sc. from the University of Toronto in quantitative methods in economics, and an M.A. and Ph.D. in economics from Northwestern University. His research interests include quantitative marketing and industrial organization, with specific applied interests in pricing, advertising, branding, and digital marketing; he teaches pricing strategy in the MBA and executive MBA programs, and advanced quantitative marketing in the Ph.D. program; he also offers executive programs in pricing, marketing analytics and big data, and retailing and category management. He has won several research and teaching awards. His research has been published in the American Economic Review, Econometrica, the Journal of Marketing Research, the Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics and the RAND Journal of Economics; he is an area/associate editor for the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics.

Mercedes Esteban-Bravo (“Can Retail Sales Volatility be Curbed Through Marketing Actions?”) is an associate professor of marketing in the Department of Business Administration and the Program Director of Master’s in Marketing at Universidad Carlos III de Madrid. She specializes in management science and business analytics. Her research interests are primarily marketing modeling and optimization to improve customer relationship management planning, optimal budget allocation accounting for risk, acceleration strategies, and optimal design of conjoint experiments, among others. She has published research articles in Marketing Science, International Journal of Research in Marketing, Technological Forecasting and Social Change, Journal of Advertising, European Journal of Operations Research, Marketing Letters, Computational Economics, Computers and Operations Research, Journal of the Operational Research Society, Computational Statistics and Data Analysis, Computers & Mathematics with Applications, Journal of Economic Dynamics and Control, and Statistics and Computing.

Peter S. Fader (“A Cross-Cohort Changepoint Model for Customer-Base Analysis”) is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania; in addition to his various roles and responsibilities at Wharton, he is also co-founder of Zodiac, a SaaS-based company that aims to make top-notch customer valuation models and insights easily accessible to a broad array of data-driven organizations. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities; he works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals; managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains; these insights are reflected in his book, Customer Centricity: Focus on the Right Customers for Strategic Advantage. He believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences; he has won many awards for his teaching and research accomplishments.

Zheng Fang (“Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment”) is a professor of marketing at Sichuan University. He received his Ph.D. from Sichuan University and worked as a postdoctoral in Peking University. His research interests include mobile marketing, e-commerce, and consumer finance. His papers have been published in journals such as Management Science, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Information Systems Research.

Pnina Feldman (“Is Advance Selling Desirable with Competition”) is a Bakar Faculty Fellow and an assistant professor at the Haas School of Business, University of California, Berkeley. She received her Ph.D. from The Wharton School. She studies pricing and operation strategy and is particularly interested in the role that rational consumers play in how firms arrive at these decisions using both empirical and analytical tools.

Sarah Yini Gao (“Entry of Copycats of Luxury Brands”) is a Ph.D. student in the National University of Singapore School of Business. Her research interests are in robust optimization, supply chain management, process flexibility, social responsibility, and homeland security games.

Ayelet Gneezy (“Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing”) is an associate professor of marketing at the University of California, San Diego. She earned her Ph.D. from the University of Chicago Booth School of Business. Prior to obtaining her Ph.D., she managed the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).

Uri Gneezy (“Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing”) is the Epstein/Atkinson Professor of Economics and Strategic Management. He received his Ph.D. from the Center for Economic Research in Tilburg. Before joining the Rady School, he was a faculty member at the University of Chicago, Technion, and Haifa.

Arun Gopalakrishnan (“A Cross-Cohort Changepoint Model for Customer-Base Analysis”) is an assistant professor of marketing at the Olin Business School, Washington University in St. Louis. He earned a Bachelor of engineering degree from the University of Auckland, an MBA from Penn State University, and M.S. and Ph.D. degrees from The Wharton School of the University of Pennsylvania. He has worked in various marketing roles for E.I. du Pont de Nemours, and as a research engineer for Motorola Labs where he developed hidden Markov model algorithms for speech recognition applications. His research interests include customer analytics, Bayesian analysis, consumer risk and time preferences, customer lifetime value, and digital marketing campaigns.

Minah Jung (“Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing”) is an assistant professor of marketing at New York University Stern School of Business. She received her B.A. in economics from the University of Chicago and her MBA from the New York University Stern School of Business. She holds a Ph.D. in business administration from the University of California, Berkeley.

Wei Shi Lim (“Entry of Copycats of Luxury Brands”) is an associate professor at the National University of Singapore. Her research interests are in marketing/operations interfaces and healthcare.

Xueming Luo (“Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment”) is the Charles Gilliland Distinguished Chair Professor of Marketing, Strategic Management, and Management Information Systems, and the Founder/Director of the Global Center for Big Data in Mobile Analytics in the Fox School of Business at Temple University. His current research focuses on mobile targeting, smart devices marketing, big data strategies, and customer analytics with machine learning and networks. He is a thought leader in mobile analytics and the marketing-finance interface. He has worked with leading global company partners in mobile communications, banking, retailing, health care, pharmaceutical, and petroleum industries. His work has been featured by popular trade press such as the Wall Street Journal, ScienceDaily, Forbes, Financial Times, Harvard Business Review, MIT Sloan Management Review, and others.

Antonio Moreno (“The Effects of Product Line Breadth: Evidence from the Automotive Industry”) is an assistant professor in the Department of Managerial Economics and Decision Sciences of the Kellogg School of Management. He obtained his doctoral degree from The Wharton School (operations and information management program). He also holds Bachelor and Master’s degrees in electrical engineering from Universitat Politècnica de Catalunya. His research focuses on empirical operations management and innovative business models in services and retail.

Coby Morvinski (“Ten Million Readers Can’t be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial”) is currently a visiting scholar at the Arison School of Business at the Interdisciplinary Center (IDC) Herzliya. He earned a B.Sc. in industrial engineering from Tel Aviv University, an MBA from Manchester University, and a Ph.D. in marketing from the Rady School of Management, University of California, San Diego. His research interests are in innovation diffusion, judgment and decision making, and consumer behavior.

Eitan Muller (“Ten Million Readers Can’t be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial”) has a joint appointment at the Stern School of Business at New York University and the Arison School of Business at the Interdisciplinary Center (IDC) Herzliya. He earned a B.Sc. in mathematics from the Technion, Israel Institute of Technology, an MBA in marketing, and a Ph.D. in managerial economics from the Kellogg Graduate School of Management, Northwestern University. His research interests are in innovation diffusion and social networks. He is currently on the editorial or policy board of the International Journal of Research in Marketing, the Journal of Marketing, and the Journal of Marketing Research.

Leif D. Nelson (“Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing”) is the Ewald T. Grether Professor of Business Administration and Marketing at the University of California, Berkeley, Haas School of Business. He received his B.A. from Stanford University and his Ph.D. from Princeton University, and has previously served on the faculties of New York University and the University of California, San Diego.

Jian Ni (“Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance”) is an assistant professor of marketing at the Johns Hopkins Carey Business School, with a joint appointment in the economics department. He received his doctoral degree from the Tepper School of Business at Carnegie Mellon University. His research focuses on empirical and theoretical studies of consumer choices and firm behavior. His research has been funded by grants received from the National Science Foundation, the National Institute of Health, and the Center for Global Health, among others.

Christopher Tang (“Entry of Copycats of Luxury Brands”) is a University Distinguished Professor and the Edward Carter Chain in Business Administration at the UCLA Anderson School. His research interests include marketing/operations interfaces, supply chain management, and socially responsible operations.

Christian Terwiesch (“The Effects of Product Line Breadth: Evidence from the Automotive Industry”) is a professor in Wharton’s Operations and Information Management Department and co-director of Penn’s Mack Institute for Innovation Management. He also holds a faculty appointment in Penn’s Perelman School of Medicine. He holds a doctoral degree from INSEAD and a diploma from the University of Mannheim. He has written multiple books and published extensively in many of the leading academic journals ranging from Management Science to the New England Journal of Medicine.

Jose M. Vidal-Sanz (“Can Retail Sales Volatility be Curbed Through Marketing Actions?”) is an associate professor of marketing in the Department of Business Administration at Universidad Carlos III de Madrid. He specializes in business analytics and econometric theory. His research interests in marketing include customer relationship management and marketing mix planning, optimal managing accounting for risk, innovation, optimal experimental design, and conjoint analysis. He is a multidisciplinary researcher, who also contributes actively in the fields of mathematical statistics and econometric theory, management science, and numerical analysis. His research work has been published in Marketing Science, International Journal of Research in Marketing, Technological Forecasting and Social Change, Journal of Advertising, European Journal of Operations Research, Marketing Letters, Annals of the Institute of Statistical Mathematics, Bernoulli, Computational Statistics and Data Analysis, Computers & Mathematics with Applications, Journal of Economic Dynamics and Control, TEST, Journal of Multivariate Analysis, and Statistics and Computing.

Gökhan Yildirim (“Can Retail Sales Volatility be Curbed Through Marketing Actions?”) was an assistant professor of marketing at Lancaster University Management School, and is now joining Imperial College Business School, London. He received his Ph.D. in business administration and quantitative methods with a major in marketing from Universidad Carlos III de Madrid. His research interests lie in return on marketing investment; specifically, his research emphasizes strategic marketing problems such as long-term effectiveness of online and off-line marketing, marketing resource allocation, consumer mindset metrics, and their impact on financial performance. Methodologically, he uses applied time series econometrics and dynamic programming. His research appeared in Marketing Science, International Journal of Research in Marketing, and Technological Forecasting and Social Change.