Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Jean-Pierre Dubé
Corresponding Author
Jean-Pierre Dubé
[email protected]
Booth School of Business, University of Chicago, Chicago, Illinois 60637; and National Bureau of Economic Research, Cambridge, MA 02138
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,
Xueming Luo
Xueming Luo
[email protected]
Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
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,
Zheng Fang
Zheng Fang
[email protected]
School of Business, Sichuan University, 610064 Sichuan, China
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Corresponding Author

Jean-Pierre Dubé

Booth School of Business, University of Chicago, Chicago, Illinois 60637; and National Bureau of Economic Research, Cambridge, MA 02138

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Xueming Luo

[email protected]

Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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Zheng Fang

[email protected]

School of Business, Sichuan University, 610064 Sichuan, China

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Published Online:2 Feb 2017https://doi.org/10.1287/mksc.2016.1012

Supplemental Material

The replication files for this article are available HERE.

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Volume 36, Issue 2

March-April 2017

Pages 161-323

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Received:November 07, 2015
Accepted:April 26, 2016
Published Online:February 02, 2017

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Jean-Pierre Dubé, Xueming Luo, Zheng Fang (2017) Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment. Marketing Science 36(2):161-186.

https://doi.org/10.1287/mksc.2016.1012

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Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

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