Focus On Authors

Wilfred Amaldoss is the Thomas A. Finch Jr. Endowment Professor and a professor of marketing at the Fuqua School of Business at Duke University. He holds an MBA from the Indian Institute of Management (Ahmedabad) and an MA in applied economics and PhD from the Wharton School of the University of Pennsylvania. His research interests include behavioral game theory, experimental economics, advertising, pricing, multisided markets, and social effects in consumption. His publications have appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Economic Behavior and Organization, and the Journal of Mathematical Psychology. His work has received the John D. C. Little Award and the Frank Bass award. He is an associate editor of the Journal of Marketing Research and Management Science. He also serves on the editorial board of Marketing Science.

Jinzhao Du is an assistant professor of marketing at the University of Hong Kong. He received his PhD from Duke University in 2018. His research focuses on understanding the strategic interaction among different players in multisided markets, including media markets and matching markets.

Woochoel Shin is the Brian R. Gamache Professor and an associate professor of marketing at the Warrington College of Business, University of Florida. He received his PhD from the Fuqua School of Business, Duke University. His research examines competitive strategies and market mechanisms in the domains of online advertising, media platforms, and online consumer reviews, as well as store brands and distribution channels. His work has been published in Marketing Science, Management Science, and the Journal of Marketing Research.

Shijie Lu is an assistant professor of marketing at the Bauer College of Business, University of Houston. He received a PhD in business administration from the University of Southern California. His research focuses on online advertising, user-generated content, competitive strategy, and piracy and has appeared in Marketing Science, Management Science, and Journal of Marketing. He currently serves on the editorial review board of the Journal of Marketing Research.

Koushyar Rajavi is an assistant professor of marketing at the Scheller College of Business, Georgia Institute of Technology. He received a PhD in business administration from the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. His research focuses on brand equity, product-harm crises, consumer trust, and online piracy.

Isaac Dinner is a director of econometric modeling at Indeed. He received a PhD in business administration from Columbia Business School and an SB in mathematics from Massachusetts Institute of Technology. His research focuses on advertising measurement, multichannel attribution models, and applied experimentation and has appeared in Marketing Science, Journal of Marketing Research and Harvard Business Review.

Daniel Mihn McCarthy is an assistant professor of marketing at Emory University's Goizueta School of Business, specializing in the application of statistical methodology to contemporary empirical marketing problems. His research has been published in leading journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of the American Statistical Association, and Annals of Applied Statistics. His work has also won a number of academic awards, including the Lehmann, Clayton, and Gary Lilien Practice Prize awards, in addition to being a finalist for the Paul Green, John Howard, JM Hunt, and Paul Root Awards.

Elliot Shin Oblander is a doctoral student in the marketing division of the Columbia Business School, specializing in empirical research on consumer choice and customer relationships using econometric and machine learning methodology. He holds a BSc in economics from the Wharton School of the University of Pennsylvania. His work has been published in Marketing Science and Marketing Letters.

Ram C. Rao is the Founders Professor at the Jindal School of Management, University of Texas at Dallas. His past work has laid a game-theoretic foundation to study retail strategies; new work focuses on digital banner ads, platform design, cash-back sites, preannouncements, and the Osborne effect. He founded the Review of Marketing Science and is on the board of the Journal of Marketing Research; he is an advisor for Quantitative Marketing and Economics and Marketing Research Network.

Manish Gangwar is a faculty member of the Indian School of Business (ISB). He is also an executive director of the Institute of Data Science and business analytics programme at ISB. He holds a PhD in management science from the University of Texas at Dallas. His research interest lies in exploring marketing and pricing-related issues using quantitative models. Recently recognized as one of the most prominent data science academicians in India, his research has been extensively published. .

Nanda Kumar is a professor of marketing at the Naveen Jindal School of Business at the University of Texas at Dallas. His research interests lie in competitive strategies, promotions, and retailing. His research articles have been published in leading academic journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, the Journal of Retailing, and the Journal of Economic Theory. He earned his PhD in management science from the University of Chicago.

Sungsik Park is an assistant professor of marketing at the Darla Moore School of Business, University of South Carolina. He focuses his research on word-of-mouth, observational learning and pricing. Sungsik holds a PhD in business administration (marketing) from the University of Florida, an MS in industrial engineering from the Seoul National University, and a BS in industrial engineering and a BA in applied statistics from the Yonsei University.

Woochoel Shin is the Brian R. Gamache Professor and an associate professor of marketing at Warrington College of Business, University of Florida. He received his PhD from the Fuqua School of Business, Duke University. His research examines competitive strategies and market mechanisms in online advertising, media platforms, online reviews, and distribution channels. His work on these topics has been published in Marketing Science, Management Science, and the Journal of Marketing Research.

Jinhong Xie is the JCPenney Eminent Scholar Chair and Professor of Marketing at the Warrington College of Business, University of Florida. She holds a BEng from Tsinghua University, an MS from the Second Academy of the Ministry of Aerospace Industry (China), and MS and PhD degrees from Carnegie Mellon University. Her recent research focuses on innovation of online business models and impacts of social media on consumers and marketing strategy.

J. Miguel Villas-Boas is the J. Gary Shansby Professor of marketing strategy at Haas School of Business, University of California, Berkeley (UC-Berkeley). He received the ISMS Long Term Impact award and the Cheit best teaching award, among other honors. He has served as the director of the PhD program at Berkeley-Haas and was the chair of the Committee on Research at UC-Berkeley, chair of the Marketing Group, and department editor at Management Science. He has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization.

Yunfei (Jesse) Yao is a doctoral student at Haas School of Business, University of California, Berkeley. He earned a BS in mathematics and a BS in statistics from University of Michigan. His research interests include competitive strategy, information and incentives, and continuous-time dynamics.

Arun Gopalakrishnan is an assistant professor of marketing at the Jones Graduate School of Business, Rice University. His research examines the impact of marketing initiatives such as loyalty programs, digital coupons, and email communications on short- and long-term customer value. Before joining Rice, he was an assistant professor of marketing at Olin Business School, Washington University in St Louis. He received his PhD and MS degrees from the Wharton School, MBA from Penn State, and BE in electrical engineering from the University of Auckland.

Zhenling Jiang is an assistant professor of marketing at the Wharton School, University of Pennsylvania. Her research is problem driven. She has worked on improving retargeted advertising with search history and quantifying the value of loyalty programs. Her current research projects focus on various questions in the consumer financial market, such as designing dealer compensation in auto lending and identifying behavioral bias in financial decision making. She also works on methodology advancement in structural estimation, including using machine learning and efficient sampling methods.

Yulia Nevskaya is an assistant professor of marketing at Olin Business School, Washington University in St. Louis. She is an empirical modeler and uses various methods of quantitative marketing to study consumers’ responses to incentives and rewards in settings ranging from loyalty programs to massively multiplayer online video games. She is also interested in understanding how social interactions facilitate consumption both in the digital realm and in the physical world. Before starting her academic career, she managed multinational clients as a marketing research consultant in Moscow. She holds a PhD in business administration (quantitative marketing) from the University of Rochester.

Raphael Thomadsen is a professor of marketing at Olin Business School, Washington University in St. Louis. He received his PhD and AM degrees in economics from Stanford University and his BA from the University of Wisconsin.

Onesun Steve Yoo is an associate professor of operations & technology and marketing & analytics at UCL School of Management, University College London, United Kingdom. He received his PhD from UCLA Anderson School of Management; an MS in Electrical Engineering from University of California, Los Angeles; and a BS and a BA in Electrical Engineering and Computer Science and Applied Mathematics, respectively, from University of California, Berkeley.

Tingliang Huang is an associate professor at the Carroll School of Management, Boston College, and an honorary faculty member at University College London. He received his PhD from the Kellogg School of Management, Northwestern University. He is the recipient of the 2018 Wickham Skinner Early Career Research Accomplishments Award and the 2015 Wickham Skinner Best Paper Award from the Production and Operations Management Society. He is a Senior Editor at Production and Operations Management.

Kenan Arifoğlu is an assistant professor in the Operations and Technology group at UCL School of Management at University College London. Professor Arifoğlu received his PhD from the Industrial Engineering and Management Sciences (IEMS) Department at Northwestern University, his MSc from the IEMS Department at Northwestern University, and his BSc from the Industrial Engineering Department at Koç University.

Liang Guo is a professor of marketing at the Chinese University of Hong Kong. He received a PhD in business administration from the University of California, Berkeley, and a BA in economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organization, and applied economics. His research has been accepted at the Journal of Marketing Research, Management Science, and Marketing Science, among others.