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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

A Theoretical Analysis of the Lean Start-up Method

Pages:395–412

Published Online:March 9, 2021

https://doi.org/10.1287/mksc.2020.1269

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Endogenous Evaluation and Sequential Search

Pages:413–427

Published Online:February 9, 2021

https://doi.org/10.1287/mksc.2020.1270

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A Dynamic Model of Optimal Retargeting

Pages:428–458

Published Online:February 3, 2021

https://doi.org/10.1287/mksc.2020.1267

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Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Pages:459–480

Published Online:February 2, 2021

https://doi.org/10.1287/mksc.2020.1259

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The Fateful First Consumer Review

Pages:481–507

Published Online:February 3, 2021

https://doi.org/10.1287/mksc.2020.1264

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Can Non-tiered Customer Loyalty Programs Be Profitable?

Pages:508–526

Published Online:March 18, 2021

https://doi.org/10.1287/mksc.2020.1268

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Media Platforms’ Content Provision Strategies and Sources of Profits

Pages:527–547

Published Online:February 24, 2021

https://doi.org/10.1287/mksc.2020.1248

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The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Pages:548–568

Published Online:February 5, 2021

https://doi.org/10.1287/mksc.2020.1256

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Pricing Under Dynamic Competition When Loyal Consumers Stockpile

Pages:569–588

Published Online:February 10, 2021

https://doi.org/10.1287/mksc.2020.1262

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Focus on Authors

Free Access
Focus On Authors

Pages:589–591

Published Online:June 4, 2021

https://doi.org/10.1287/mksc.2021.1297

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:June 4, 2021

https://doi.org/10.1287/mksc.2021.eb.v40n3

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