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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Scalable Optimal Online Auctions

Pages:593–618

Published Online:March 18, 2021

https://doi.org/10.1287/mksc.2021.1283

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Price Salience and Product Choice

Pages:619–636

Published Online:May 19, 2021

https://doi.org/10.1287/mksc.2020.1261

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Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Pages:637–660

Published Online:April 15, 2021

https://doi.org/10.1287/mksc.2020.1280

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The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment

Pages:661–684

Published Online:March 1, 2021

https://doi.org/10.1287/mksc.2020.1271

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Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry

Pages:685–707

Published Online:February 17, 2021

https://doi.org/10.1287/mksc.2020.1275

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The Effect of Individual Online Reviews on Purchase Likelihood

Pages:708–730

Published Online:May 13, 2021

https://doi.org/10.1287/mksc.2020.1278

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Do “Made in USA” Claims Matter?

Pages:731–764

Published Online:March 24, 2021

https://doi.org/10.1287/mksc.2020.1274

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Low-Price Guarantees in a Dual Channel of Distribution

Pages:765–782

Published Online:April 5, 2021

https://doi.org/10.1287/mksc.2020.1272

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Open Access
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis

Pages:783–809

Published Online:January 15, 2021

https://doi.org/10.1287/mksc.2020.1254

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Focus on Authors

Free Access
Focus On Authors

Pages:810–812

Published Online:August 9, 2021

https://doi.org/10.1287/mksc.2021.1310

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:August 9, 2021

https://doi.org/10.1287/mksc.2021.eb.v40n4

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