Research Articles

Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

Pages:813–820

Published Online:July 29, 2021

https://doi.org/10.1287/mksc.2021.1295

Digitization and Flexibility: Evidence from the South Korean Movie Market

Pages:821–843

Published Online:March 11, 2021

https://doi.org/10.1287/mksc.2020.1282

Understanding Large-Scale Dynamic Purchase Behavior

Pages:844–870

Published Online:April 6, 2021

https://doi.org/10.1287/mksc.2020.1279

Estimation of Preference Heterogeneity in Markets with Costly Search

Pages:871–899

Published Online:August 2, 2021

https://doi.org/10.1287/mksc.2021.1287

Targeted Advertising and Consumer Inference

Pages:900–922

Published Online:August 19, 2021

https://doi.org/10.1287/mksc.2021.1284

Competitive Advertising on Brand Search: Traffic Stealing and Click Quality

Pages:923–945

Published Online:August 24, 2021

https://doi.org/10.1287/mksc.2021.1289

Internalization of Advertising Services: Testing a Theory of the Firm

Pages:946–963

Published Online:August 23, 2021

https://doi.org/10.1287/mksc.2021.1290

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

Pages:964–984

Published Online:August 19, 2021

https://doi.org/10.1287/mksc.2021.1292

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:October 4, 2021

https://doi.org/10.1287/mksc.2021.eb.v40n5

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