The Fateful First Consumer Review

• Sungsik Park

  Corresponding Author

  Sungsik Park

  [email protected]

  https://orcid.org/0000-0002-4042-3134

  Darla Moore School of Business, University of South Carolina, Columbia, South Carolina 29201;

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• Woochoel Shin

  Corresponding Author

  Woochoel Shin

  [email protected]

  https://orcid.org/0000-0001-9751-2851

  Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611

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• Jinhong Xie

  Corresponding Author

  Jinhong Xie

  [email protected]

  https://orcid.org/0000-0001-6988-7664

  Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611

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