A Theoretical Analysis of the Lean Start-up Method

References

• Aberant J (2018) The power of minimum viable products (and the key to their success). CMS Wire (January 23), https://www.cmswire.com/digital-experience/the-power-of-minimum-viable-products-and-the-key-to-their-success.Google Scholar
• Allen KR (2015) Launching New Ventures: An Entrepreneurial Approach , 7th ed. (Cengage Learning, Boston).Google Scholar
• Allon G , Askalidis G , Berry R , Immorlica N , Moon K , Singh A (2020) When to be agile: Ratings and version updates in mobile apps. http://dx.doi.org/10.2139/ssrn.3476286.Google Scholar
• Ambler S (2017) Defining MVP, MMF, MMP, and MMR. The Disciplined Agile (DA) Framework. Accessed August 5, 2020, https://www.projectmanagement.com/blog-post/61937/Defining-MVP–MMF–MMP–and-MMR.Google Scholar
• Bayus BL (1992) The dynamic pricing of next generation consumer durables. Marketing Sci. 11(3):251–265.Link, Google Scholar
• Bayus BL (2013) Crowdsourcing new product ideas over time: An analysis of the Dell IdeaStorm community. Management Sci. 59(1):226–244.Link, Google Scholar
• Bhaskaran S , Erzurumlu SS , Ramachandran K (2020) Sequential product development and introduction by cash-constrained start-ups. Manufacturing Service Oper. Management, ePub ahead of print October 5, 2020, https://doi.org/10.1287/msom.2020.0895.Link, Google Scholar
• Bhide AV (2000) The Origin and Evolution of New Businesses (Oxford University Press, New York).Google Scholar
• Blank S (2005) The Four Steps to Epiphany , 3rd ed. (K&S Ranch Consulting Inc., Thermal, CA).Google Scholar
• Blank S (2013) Why the lean start-up changes everything. Harvard Bus. Rev. 2013(May):1–9.Google Scholar
• Bosch J , Holmstrom Olsson H , Bjork J , Ljungblad J (2013) The early stage software startup development model: A framework for operationalizing lean principles in software startups. Fitzgerald B , Conby K , Power K , Valerdi R , Morgan L , Stol KJ , eds. Lean Enterprice Software and Systems , LESS 2013. Lecture Notes in Business Information Processing, vol. 167 (Springer, Berlin), 1–15.Crossref, Google Scholar
• Brinckmann J , Grichnik D , Kapsa D (2010) Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning-performance relationship in small firms. J. Bus. Venturing 25(1):24–40.Crossref, Google Scholar
• Chan TH , Mihm J , Sosa M (2018) On styles in product design: An analysis of US design patents. Management Sci. 64(3):1230–1249.Link, Google Scholar
• Cooper RG (1990) Stage-gate systems: A new tool for managing new products. Bus. Horizons 33(3):44–54.Crossref, Google Scholar
• Cooper RG , Edgett SJ , Kleinschmidt EJ (2002) Optimizing the stage-gate process: What best-practice companies do. Res. Tech. Management 45(5):21–27.Crossref, Google Scholar
• Dahan E , Srinivasan V (2000) The predictive power of Internet-based product concept testing using visual depiction and animation. J. Product Innovation Management 17(2):99–109.Crossref, Google Scholar
• Delmar F , Shane S (2003) Does business planning facilitate the development of new ventures? Strategic Management J. 24(12):1165–1185.Crossref, Google Scholar
• Dennehy D , Kasraian L , O’Raghallaigh P , Conboy K (2016) Product market fit frameworks for lean product development. R&D Management Conference 2016, From Science to Society: Innovation and Value Creation, Cambridge, United Kingdom.Google Scholar
• Economist (2019a) The wave of unicorn IPOs reveals Silicon Valley’s groupthink: There is more to life than blitzscaling. (April 17), https://www.economist.com/briefing/2019/04/17/the-wave-of-unicorn-ipos-reveals-silicon-valleys-groupthink.Google Scholar
• Economist (2019b) WeWork shows why some venture capitalists are in a world of make-believe: The entrepreneur’s new clothes. (September 28), https://www.economist.com/business/2019/09/28/wework-shows-why-some-venture-capitalists-are-in-a-world-of-make-believe.Google Scholar
• Edison H , Smorsgard NM , Wang X , Abrahamsson P (2017) Lean internal startups for software product innovation in large companies: Enablers and inhibitors. J. Systems Software 53(9):1452–1466.Google Scholar
• Erat S , Kavadias S (2008) Sequential testing of product designs: Implications for learning. Management Sci. 54(5):956–968.Link, Google Scholar
• Ewens M , Nanda R , Rhodes-Kropf M (2018) Cost of experimentation and the evolution of venture capital. J. Financial Econom. 128(3):422–442.Crossref, Google Scholar
• Garcia R , Calantone R (2002) A critical look at technological innovation typology and innovativeness terminology: A literature review. J. Product Innovation Management 19(2):110–132.Crossref, Google Scholar
• Girotra K , Terwiesch C , Ulrich KT (2007) Valuing R&D projects in a portfolio: Evidence from the pharmaceutical industry. Management Sci. 53(9):1452–1466.Link, Google Scholar
• Gompers PA , Lerner J (2001) The venture capital revolution. J. Econom. Perspect. 15(2):145–168.Crossref, Google Scholar
• Gompers PA , Lerner J (2006) The Venture Capital Cycle , 2nd ed. (MIT Press, Cambridge, MA).Google Scholar
• Gracia C (2019) How to build a minimum viable platform. Sharetribe (July 8), https://www.sharetribe.com/academy/how-to-build-a-minimum-viable-platform/.Google Scholar
• Green PE , Srinivasan V (1978) Conjoint analysis in consumer research: Issues and outlook. J. Consumer Res. 5(2):103–123.Crossref, Google Scholar
• Green PE , Srinivasan V (1990) Conjoint analysis in marketing: New developments with implications for research and practice. J. Marketing 54(4):3–19.Crossref, Google Scholar
• Harris E (2017) GE the startup. Medium.com (February 12), https://medium.com/startup-foundation-stories/ge-the-startup-f3317a3fdfee.Google Scholar
• Hauser JR , Urban GL , Liberali G , Braun M (2009) Website morphing. Marketing Sci. 28(2):202–223.Link, Google Scholar
• Hellmann T , Thiele V (2015) Friends or foes? The interrelationship between angel and venture capital markets. J. Financial Econom. 115(3):639–653.Crossref, Google Scholar
• Hoeffler S (2003) Measuring preferences for really new products. J. Marketing Res. 40(4):406–420.Crossref, Google Scholar
• Hoffman R , Yeh C (2018) Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies (Penguin Random House, New York).Google Scholar
• Hokkanen L , Kuusinen K , Väänänen K (2016a) Early product design in startups: Toward a UX strategy. Abbrahamsson P , Corral L , Olivo M , Russo B , eds. Product-Focused Software Process Improvement. PROFES 2015 , Lecture Notes in Computer Science, vol. 9459 (Springer, Cham, Switzerland), 217–224.Google Scholar
• Hokkanen L , Kuusinen K , Väänänen K (2016b) Minimum viable user experience: A framework for supporting product design in startups. Sharp H , Hall T , eds. Agile Processes, in Software Engineering, and Extreme Programming. XP 2016 , Lecture Notes in Business Information Processing, vol. 251 (Springer, Cham, Switzerland), 66–78.Crossref, Google Scholar
• Hotelling H (1929) Stability in competition. Econom. J. 153(39):41–57.Google Scholar
• Huang T , Liang C , Wang J (2018) The value of “bespoke”: Demand learning, preference learning, and customer behavior. Management Sci. 64(7):3129–3145.Link, Google Scholar
• Katona Z (2015) Democracy in product design: Consumer participation and differentiation strategies. Quant. Marketing Econom. 13(12):359–394.Crossref, Google Scholar
• Kerr WR , Nanda R , Rhodes-Kropf M (2014) Entrepreneurship as experimentation. J. Econom. Perspect. 28(3):25–48.Crossref, Google Scholar
• Krishnan V , Ulrich KT (2001) Product development decisions: A review of the literature. Management Sci. 47(1):1–21.Link, Google Scholar
• Kwark Y , Chen J , Raghunathan S (2018) User-generated content and competing firms’ product design. Management Sci. 64(10):4608–4628.Link, Google Scholar
• Kwon HD , Lippman SA (2011) Acquisition of project-specific assets with Bayesian updating. Oper. Res. 59(5):1119–1130.Link, Google Scholar
• Lauga DO , Ofek E (2009) Market research and innovation strategy in a duopoly. Marketing Sci. 28(2):373–396.Link, Google Scholar
• Letham B , Karrer B , Ottoni G , Bakshy E (2017) Constrained Bayesian optimization with noisy experiments. Preprint, submitted June 21, https://arxiv.org/abs/1706.07094.Google Scholar
• Lin S , Zhang J , Hauser JR (2015) Learning from experience, simply. Marketing Sci. 34(1):1–19.Link, Google Scholar
• Lobel I , Patel J , Vulcano G , Zhang J (2016) Optimizing product launches in the presence of strategic consumers. Management Sci. 62(6):1778–1779.Link, Google Scholar
• Loch CH , Terwiesch C , Thomke S (2001) Parallel and sequential testing of design alternatives. Management Sci. 47(5):663–678.Link, Google Scholar
• Lynn GS , Morone JG , Paulson AS (1996) Marketing and discontinuous innovation: The probe and learn process. Calif. Management Rev. 38(3):8–37.Crossref, Google Scholar
• Mahajan V , Wind J (1992) New product models: Practice, shortcomings and desired improvements. J. Product Innovation Management 9(2):128–139.Crossref, Google Scholar
• Merryweather E (2020) The difference: Prototype vs MVP. Accessed August 15, 2020, https://productschool.com/blog/product-management-2/difference-prototype-mvp/.Google Scholar
• Nanda R , Rhodes-Kropf M (2016) Financing entrepreneurial experimentation. Innovation Policy Econom. 16(2016):1–23.Crossref, Google Scholar
• Netessine S , Taylor TA (2007) Product line design and production technology. Marketing Sci. 26(1):101–117.Link, Google Scholar
• Nijssen E (2017) Entrepreneurial Marketing: An Effectual Approach (Routledge, New York).Crossref, Google Scholar
• Norton J , Bass F (1987) A diffusion theory model of adoption and substitution for successive generations of high-technology products. Management Sci. 33(9):1069–1086.Link, Google Scholar
• Ofek E , Turut O (2008) To innovate or imitate? Entry strategy and the role of market research. J. Marketing Res. 45(5):575–592.Crossref, Google Scholar
• Patel N (2011) Four questions for developing a minimum viable product. Geekwire (November 22), https://www.geekwire.com/2011/questions-developing-minimum-viable-product/.Google Scholar
• Power B (2014) How GE applies lean startup practices. HBR.org (April 23), https://hbr.org/2014/04/how-ge-applies-lean-startup-practices.Google Scholar
• Read S , Sarasvathy S , Dew N , Wiltbank R , Ohlsson AV (2011) Effectual Entrepreneurship (Routledge, New York).Google Scholar
• Ries E (2011) The Lean Startup (Penguin Group, New York).Google Scholar
• Sandor Z , Wedel M (2001) Designing conjoint choice experiments using managers’ prior beliefs. J. Marketing Res. 38(4):430–444.Crossref, Google Scholar
• Sarasvathy SD (2001) Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Acad. Management Rev. 26(2):243–263.Crossref, Google Scholar
• Sommer SC , Loch CH (2004) Selectionism and learning in projects with complexity and unforeseeable uncertainty. Management Sci. 50(10):1334–1347.Link, Google Scholar
• Teece D , Peteraf M , Leih S (2016) Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. Calif. Management Rev. 58(4):13–35.Crossref, Google Scholar
• Thomke SH (1998) Managing experimentation in the design of new products. Management Sci. 44(6):743–762.Link, Google Scholar
• von Hippel E (2005) Democratizing Innovation (MIT Press, Cambridge, MA).Crossref, Google Scholar
• Weitzman ML (1979) Optimal search for the best alternative. Econometrica 47(3):641–654.Crossref, Google Scholar
• Wilson LO , Norton JA (1989) Optimal entry timing for a product line extension. Marketing Sci. 8(1):1–17.Link, Google Scholar
• Yu J , Goos P , Vandebroek M (2011) Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity. Internat. J. Res. Marketing 28(4):378–388.Crossref, Google Scholar