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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Targeting and Privacy in Mobile Advertising

Pages:193–218

Published Online:December 8, 2020

https://doi.org/10.1287/mksc.2020.1235

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Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Pages:219–240

Published Online:January 12, 2021

https://doi.org/10.1287/mksc.2020.1255

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Cryptocurrency Adoption with Speculative Price Bubbles

Pages:241–260

Published Online:October 8, 2020

https://doi.org/10.1287/mksc.2020.1247

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Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Pages:261–282

Published Online:October 19, 2020

https://doi.org/10.1287/mksc.2020.1251

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How and When to Use the Political Cycle to Identify Advertising Effects

Pages:283–304

Published Online:November 23, 2020

https://doi.org/10.1287/mksc.2020.1258

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Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements

Pages:305–324

Published Online:October 27, 2020

https://doi.org/10.1287/mksc.2020.1260

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Entry of Platforms into Complementary Hardware Access Product Markets

Pages:325–343

Published Online:October 8, 2020

https://doi.org/10.1287/mksc.2020.1249

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The Path to Click: Are You on It?

Pages:344–365

Published Online:October 30, 2020

https://doi.org/10.1287/mksc.2020.1253

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List Price and Discount in a Stochastic Selling Process

Pages:366–387

Published Online:January 29, 2021

https://doi.org/10.1287/mksc.2020.1257

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2020 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

Pages:388–391

Published Online:February 25, 2021

https://doi.org/10.1287/mksc.2021.1286

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Focus on Authors

Free Access
Focus On Authors

Pages:392–394

Published Online:February 25, 2021

https://doi.org/10.1287/mksc.2021.1285

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:March 11, 2021

https://doi.org/10.1287/mksc.2021.eb.v40n2

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