Targeting and Privacy in Mobile Advertising

Omid Rafieian
Corresponding Author
Omid Rafieian
[email protected]
https://orcid.org/0000-0001-8633-2302
Cornell Tech and SC Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853;
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,
Hema Yoganarasimhan
Hema Yoganarasimhan
[email protected]
https://orcid.org/0000-0003-0703-5196
Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195
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Omid Rafieian

Corresponding Author

Omid Rafieian

[email protected]

https://orcid.org/0000-0001-8633-2302

Cornell Tech and SC Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853;

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Hema Yoganarasimhan

[email protected]

https://orcid.org/0000-0003-0703-5196

Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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Published Online:8 Dec 2020https://doi.org/10.1287/mksc.2020.1235

Supplemental Material

mksc.2020.1235.sm1.pdf

The replication files for this article are available HERE.

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Volume 40, Issue 2

March-April 2021

Pages 193-394, ii

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Received:April 13, 2018
Accepted:April 18, 2020
Published Online:December 08, 2020

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Omid Rafieian, Hema Yoganarasimhan (2020) Targeting and Privacy in Mobile Advertising. Marketing Science 40(2):193-218.

https://doi.org/10.1287/mksc.2020.1235

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