Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

• Zhenling Jiang

  Zhenling Jiang

  [email protected]

  https://orcid.org/0000-0002-4581-0125

  The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104;

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  ,
• Tat Chan

  Corresponding Author

  Tat Chan

  [email protected]

  Olin School of Business, Washington University in St. Louis, St. Louis, Missouri 63130;

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  ,
• Hai Che

  Corresponding Author

  Hai Che

  [email protected]

  https://orcid.org/0000-0002-4377-5514

  A. Gary Anderson Graduate School of Management, UCR School of Business, University of California, Riverside, Riverside, California 92521;

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  ,
• Youwei Wang

  Corresponding Author

  Youwei Wang

  [email protected]

  https://orcid.org/0000-0003-2889-8417

  School of Management, Fudan University, Shanghai 200433, China

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