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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms

Pages:1–12

Published Online:January 8, 2021

https://doi.org/10.1287/mksc.2020.1276

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Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness

Pages:13–22

Published Online:January 12, 2021

https://doi.org/10.1287/mksc.2020.1277

Preview Abstract
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

Pages:23–47

Published Online:October 2, 2020

https://doi.org/10.1287/mksc.2020.1227

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The Impact of Coupons on the Visit-to-Purchase Funnel

Pages:48–61

Published Online:October 5, 2020

https://doi.org/10.1287/mksc.2020.1232

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Preference Learning and Demand Forecast

Pages:62–79

Published Online:September 11, 2020

https://doi.org/10.1287/mksc.2020.1238

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The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?

Pages:80–100

Published Online:October 8, 2020

https://doi.org/10.1287/mksc.2020.1239

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When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance

Pages:101–121

Published Online:September 25, 2020

https://doi.org/10.1287/mksc.2020.1243

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Open Access
Price Fairness and Strategic Obfuscation

Pages:122–146

Published Online:October 1, 2020

https://doi.org/10.1287/mksc.2020.1244

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A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

Pages:147–167

Published Online:October 5, 2020

https://doi.org/10.1287/mksc.2020.1245

Preview Abstract
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

Pages:168–188

Published Online:October 6, 2020

https://doi.org/10.1287/mksc.2020.1246

Preview Abstract

Focus on Authors

Free Access
Focus On Authors

Pages:189–191

Published Online:February 1, 2021

https://doi.org/10.1287/mksc.2020.1281

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:February 1, 2021

https://doi.org/10.1287/mksc.2021.eb.v40n1

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