The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?
Published Online:8 Oct 2020https://doi.org/10.1287/mksc.2020.1239
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The replication files for this article are available HERE.
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Volume 40, Issue 1
January-February 2021
Pages 1-191, iii
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- Received:November 06, 2018
- Accepted:February 09, 2020
- Published Online:October 08, 2020
Copyright © 2020, INFORMS
Cite as
Cheng He, O. Cem Ozturk, Chris Gu, Jorge Mario Silva-Risso (2020) The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?. Marketing Science 40(1):80-100.
https://doi.org/10.1287/mksc.2020.1239
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