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Special Issue on Marketing Science and Field Experiments
Introduction to the Special Issue on Marketing Science and Field Experiments
Pages:1033–1038
Published Online:November 4, 2020
Temporal Reframing and Participation in a Savings Program: A Field Experiment
Pages:1039–1051
Published Online:May 12, 2020
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising
Pages:1052–1070
Published Online:October 6, 2020
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
Pages:1071–1091
Published Online:April 10, 2020
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition
Pages:1092–1104
Published Online:December 23, 2019
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment
Pages:1122–1141
Published Online:September 9, 2019
Open Access
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
Pages:1142–1165
Published Online:October 5, 2020
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment
Pages:1181–1198
Published Online:October 21, 2020
