Special Issue on Marketing Science and Field Experiments

Introduction to the Special Issue on Marketing Science and Field Experiments

Pages:1033–1038

Published Online:November 4, 2020

https://doi.org/10.1287/mksc.2020.1266

Temporal Reframing and Participation in a Savings Program: A Field Experiment

Pages:1039–1051

Published Online:May 12, 2020

https://doi.org/10.1287/mksc.2019.1177

No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising

Pages:1052–1070

Published Online:October 6, 2020

https://doi.org/10.1287/mksc.2020.1252

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Pages:1071–1091

Published Online:April 10, 2020

https://doi.org/10.1287/mksc.2019.1220

Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition

Pages:1092–1104

Published Online:December 23, 2019

https://doi.org/10.1287/mksc.2019.1166

Lifting the Veil: The Benefits of Cost Transparency

Pages:1105–1121

Published Online:April 22, 2020

https://doi.org/10.1287/mksc.2019.1200

Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment

Pages:1122–1141

Published Online:September 9, 2019

https://doi.org/10.1287/mksc.2019.1163

Open Access
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Pages:1142–1165

Published Online:October 5, 2020

https://doi.org/10.1287/mksc.2020.1240

Referral Reward Size and New Customer Profitability

Pages:1166–1180

Published Online:October 5, 2020

https://doi.org/10.1287/mksc.2020.1242

Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment

Pages:1181–1198

Published Online:October 21, 2020

https://doi.org/10.1287/mksc.2020.1265

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:November 4, 2020

https://doi.org/10.1287/mksc.2020.eb.v39n6

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