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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Search Duration

Pages:849–871

Published Online:July 31, 2020

https://doi.org/10.1287/mksc.2020.1225

Preview Abstract
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections

Pages:872–892

Published Online:September 16, 2020

https://doi.org/10.1287/mksc.2020.1241

Preview Abstract
Value of Aggregators

Pages:893–922

Published Online:September 2, 2020

https://doi.org/10.1287/mksc.2020.1236

Preview Abstract
Upstream Exploitation and Strategic Disclosure

Pages:923–938

Published Online:September 4, 2020

https://doi.org/10.1287/mksc.2019.1216

Preview Abstract
Open Access
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts

Pages:939–955

Published Online:September 4, 2020

https://doi.org/10.1287/mksc.2020.1237

Preview Abstract
Managing Churn to Maximize Profits

Pages:956–973

Published Online:August 27, 2020

https://doi.org/10.1287/mksc.2020.1229

Preview Abstract
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer

Pages:974–995

Published Online:August 4, 2020

https://doi.org/10.1287/mksc.2020.1231

Preview Abstract
Competitive Imperfect Price Discrimination and Market Power

Pages:996–1015

Published Online:July 6, 2020

https://doi.org/10.1287/mksc.2020.1234

Preview Abstract
Markdowns in Seasonal Conspicuous Goods

Pages:1016–1029

Published Online:July 30, 2020

https://doi.org/10.1287/mksc.2020.1223

Preview Abstract

Focus on Authors

Free Access
Focus On Authors

Pages:1030–1031

Published Online:September 28, 2020

https://doi.org/10.1287/mksc.2020.1263

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:September 28, 2020

https://doi.org/10.1287/mksc.2020.eb.v39n5

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