Managing Churn to Maximize Profits

Aurélie Lemmens
Corresponding Author
Aurélie Lemmens
[email protected]
https://orcid.org/0000-0002-7630-6159
Rotterdam School of Management, Erasmus University Rotterdam, Rotterdam, Netherlands;
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,
Sunil Gupta
Sunil Gupta
[email protected]
Harvard Business School, Boston, Massachusetts 02163
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Aurélie Lemmens

Corresponding Author

Aurélie Lemmens

[email protected]

https://orcid.org/0000-0002-7630-6159

Rotterdam School of Management, Erasmus University Rotterdam, Rotterdam, Netherlands;

Search for more papers by this author

Sunil Gupta

[email protected]

Harvard Business School, Boston, Massachusetts 02163

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Published Online:27 Aug 2020https://doi.org/10.1287/mksc.2020.1229

Supplemental Material

mksc.2020.1229.sm1.pdf

The replication files for this article are available HERE.

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Volume 39, Issue 5

September-October 2020

Pages 849-1031, ii

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Received:January 24, 2017
Accepted:December 13, 2019
Published Online:August 27, 2020

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Aurélie Lemmens, Sunil Gupta (2020) Managing Churn to Maximize Profits. Marketing Science 39(5):956-973.

https://doi.org/10.1287/mksc.2020.1229

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