The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections

• Lingling Zhang

  Lingling Zhang

  [email protected]

  https://orcid.org/0000-0001-6090-0084

  Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742;

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• Doug J. Chung

  Corresponding Author

  Doug J. Chung

  [email protected]

  https://orcid.org/0000-0002-0082-796X

  Harvard Business School, Harvard University, Boston, Massachusetts 02163

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