Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
Published Online:5 Oct 2020https://doi.org/10.1287/mksc.2020.1240
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The replication files for this article are available HERE.
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Volume 39, Issue 6
November-December 2020
Pages 1033-1201, ii
Article Information
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- Received:September 24, 2017
- Accepted:March 01, 2020
- Published Online:October 05, 2020
Copyright © 2020, The Author(s)
Cite as
Shan Huang, Sinan Aral, Yu Jeffrey Hu, Erik Brynjolfsson (2020) Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment. Marketing Science 39(6):1142-1165.
https://doi.org/10.1287/mksc.2020.1240
Keywords
