Lifting the Veil: The Benefits of Cost Transparency

Bhavya Mohan
Corresponding Author
Bhavya Mohan
[email protected]
http://orcid.org/0000-0001-6533-6208
University of San Francisco, San Francisco, California 94117;
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,
Ryan W. Buell
Corresponding Author
Ryan W. Buell
[email protected]
Harvard Business School, Boston, Massachusetts 02163
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,
Leslie K. John
Corresponding Author
Leslie K. John
[email protected]
http://orcid.org/0000-0002-0928-6493
Harvard Business School, Boston, Massachusetts 02163
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Bhavya Mohan

Corresponding Author

Bhavya Mohan

[email protected]

http://orcid.org/0000-0001-6533-6208

University of San Francisco, San Francisco, California 94117;

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Ryan W. Buell

Corresponding Author

Ryan W. Buell

[email protected]

Harvard Business School, Boston, Massachusetts 02163

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Leslie K. John

Corresponding Author

Leslie K. John

[email protected]

http://orcid.org/0000-0002-0928-6493

Harvard Business School, Boston, Massachusetts 02163

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Published Online:22 Apr 2020https://doi.org/10.1287/mksc.2019.1200

Supplemental Material

mksc.2019.1200.sm1.pdf

The replication files for this article are available HERE.

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Volume 39, Issue 6

November-December 2020

Pages 1033-1201, ii

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Received:July 17, 2018
Accepted:July 30, 2019
Published Online:April 22, 2020

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Bhavya Mohan, Ryan W. Buell, Leslie K. John (2020) Lifting the Veil: The Benefits of Cost Transparency. Marketing Science 39(6):1105-1121.

https://doi.org/10.1287/mksc.2019.1200

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