No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising
Published Online:6 Oct 2020https://doi.org/10.1287/mksc.2020.1252
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Volume 39, Issue 6
November-December 2020
Pages 1033-1201, ii
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- Received:October 02, 2017
- Accepted:May 12, 2020
- Published Online:October 06, 2020
Copyright © 2020, INFORMS
Cite as
Indranil Goswami Oleg Urminsky (2020) No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising. Marketing Science 39(6):1052-1070.
https://doi.org/10.1287/mksc.2020.1252
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