Focus On Authors
Adam L. Alter (“Name Similarity Encourages Generosity: A Field Experiment in Email Personalization”) is an associate professor of marketing at the Leonard N. Stern School of Business, New York University.
Sinan Aral (“Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment”) is the David Austin Professor of Management, Marketing, IT and Data Science at the Massachusetts Institute of Technology (MIT), director of the MIT Initiative on the Digital Economy, and a founding partner at Manifest Capital. He is also the author of the upcoming book The Hype Machine about how social media disrupts our world.
Shlomo Benartzi (“Temporal Reframing and Participation in a Savings Program: A Field Experiment”) is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. He works on creating digital nudges that leverage technology to achieve massive scale and help millions make better financial decisions. He received a PhD from Johnson Graduate School of Management, Cornell University and is currently a professor and co-founder of the Behavioral Decision-Making Group at UCLA Anderson School of Management.
Erik Brynjolfsson (“Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment”) is the director of the Stanford Digital Economy Lab, a Ralph Landau Senior Fellow, and, by courtesy, professor of economics and professor of business at Stanford University. He is also a research associate at NBER and the author or co-author of nine books, including The Second Machine Age, as well as over 100 academic articles and five patents. His research and teaching examine the effects of information technologies on business strategy, productivity, digital commerce, and intangible assets.
Ryan W. Buell (“Lifting the Veil: The Benefits of Cost Transparency”) is the Finnegan Family Associate Professor of Business Administration in the Technology and Operations Management Unit at the Harvard Business School. He is the recipient of the 2019 Wickham Skinner Early Career Research Accomplishments Award from the Production and Operations Management Society. His research focuses on how operations can be designed to better engage customers, with an emphasis on the role of transparency in operations.
Hua Chen (“Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment”) received his PhD in marketing from the Bauer College of Business, University of Houston, and is currently assistant professor of marketing at the Terry College of Business, University of Georgia. His research employs behavioral economics and experimental economics to examine questions facing marketing and sales managers. His research work has appeared in the Journal of Marketing Research and Management Science. He was selected as MSI Young Scholar in 2017.
Berkeley Dietvorst (“Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition”) is an assistant professor of marketing at the University of Chicago Booth School of Business. He received his PhD from the Wharton School, University of Pennsylvania. His research focuses on judgment and decision making with a particular interest in consumers’ and managers’ use of decision aids.
Fred M. Feinberg (“Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment”) is Handleman Professor of Marketing, Ross School of Business, and professor of statistics, University of Michigan. He completed his PhD at the Massachusetts Institute of Technology (MIT) Sloan School of Management. His research lies primarily in choice models, Bayesian methodology, and the marketing/engineering design interface. He is a departmental editor at Production and Operations Management, associate editor at Journal of Marketing Research, and past president of the INFORMS Society for Marketing Science.
Karen Gedenk (“Referral Reward Size and New Customer Profitability”) is a professor of marketing at the University of Hamburg, Germany. Previously, she was a full professor at the University of Cologne, and the Goethe University in Frankfurt, Germany. She has been a visiting scholar at Dartmouth College, INSEAD (France), the University of Vienna, and the University of Technology Sydney.
Indranil Goswami (“No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising”) is an assistant professor of marketing at the School of Management, State University of New York, Buffalo. He earned his PhD in marketing from the University of Chicago. He studies prosocial consumer behavior, motivation and self-control, choice architecture, and cognitive biases.
Hal E. Hershfield (“Temporal Reframing and Participation in a Savings Program: A Field Experiment”) is an associate professor of marketing, behavioral decision making, and psychology at the University of California, Los Angeles. His research examines the ways that people consider their future selves and how feelings of connection to these distant selves can impact financial decision making over time. He earned his PhD in psychology from Stanford University.
Yu Jeffrey Hu (“Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment”) is the Sharon A. and David B. Pearce Professor at the Scheller College of Business, Georgia Institute of Technology. He received a PhD in management science from MIT’s Sloan School of Management and a BS in finance from Tsinghua University. His research has been discussed extensively and cited by many media outlets. He has been an expert, consultant, or advisor for a number of governments and many large companies around the world.
Shan Huang (“Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment”) is an assistant professor at the Foster School of Business, University of Washington, Seattle. Her current work examines social advertising effectiveness, information diffusion, and social referrals. She is especially fascinated with understanding how social behaviors vary across individuals, social ties, products, and markets, using large-scale field tests. She received a bachelor's degree from Tsinghua University and a PhD from MIT Sloan School of Management.
Leslie K. John (“Lifting the Veil: The Benefits of Cost Transparency”) is a Marvin Bower Associate Professor of Business Administration at the Harvard Business School. She has been named a Marketing Science Young Scholar (2016) as well as an Association for Psychological Science Rising Star (2017). Her work focuses on consumer privacy, understanding what drives people to share or withhold personal information, as well as their reactions to firms’ use of their personal data.
Minah H. Jung (“Name Similarity Encourages Generosity: A Field Experiment in Email Personalization”) is an assistant professor of marketing at the Leonard N. Stern School of Business, New York University.
Jia Li (“Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment”) is an associate professor of marketing and Coca-Cola Faculty Fellow at Wake Forest University. He is interested in applying econometric techniques and field experiments to analyze marketing problems that also have strong relevance in areas including organizational behavior and human resources, operations management, economics, and strategy. His research has appeared in top-tier academic journals such as Marketing Science, Management Science, and Production and Operations Management.
Noah Lim (“Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment”) is the director of the NUS Global Asia Institute and Provost's Chair Professor at the National University of Singapore (NUS) Business School. Prior to joining NUS, he was the John P. Morgridge Distinguished Chair in Business and professor of marketing at the University of Wisconsin–Madison. He received his PhD from the Wharton School, University of Pennsylvania. Noah is a behavioral economist whose research applies theories and methods from economics, statistics, and psychology to gain insights on how customers, managers, and salespeople make decisions. His research has been published in the Journal of Marketing Research, Management Science, and Marketing Science. He was named a 2009 Marketing Science Institute Young Scholar and was a finalist for the 2011 William O'Dell Award.
Robert Mislavsky (“Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition”) is an assistant professor of marketing at Johns Hopkins University Carey Business School. He received his PhD from the Wharton School, University of Pennsylvania, and his MBA from Carnegie Mellon University. He researches consumer behavior, primarily focusing on consumers’ risk preferences and their ability to forecast future events.
Bhavya Mohan (“Lifting the Veil: The Benefits of Cost Transparency”) is an assistant professor in the marketing department at the University of San Francisco’s School of Management. She received her doctorate in marketing from the Harvard Business School. Her research investigates how consumer behavior changes when firms are transparent about pricing techniques, promotional strategies, and employee wages.
Kurt P. Munz (“Name Similarity Encourages Generosity: A Field Experiment in Email Personalization”) is a PhD candidate in marketing at the Leonard N. Stern School of Business, New York University. Beginning in fall 2020, he will be an assistant professor of marketing at Bocconi University.
Christian Schulze (“Referral Reward Size and New Customer Profitability”) is an associate professor of marketing at the Frankfurt School of Finance and Management. He holds a PhD in business from Goethe University Frankfurt as well as a graduate degree in business and information systems. Prior to his career in academia, Christian was a business consultant with the Boston Consulting Group.
Stephen Shu (“Temporal Reframing and Participation in a Savings Program: A Field Experiment”) is a PhD student at City, University of London Cass Business School and managing principal at Digitai, a behavioral economics consultancy and innovation firm. He has nearly three decades of experience working with technology and financial services companies. He also holds an MBA from the University of Chicago and both an ME and BS in electrical engineering from Cornell University.
Uri Simonsohn (“Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition”) is a professor of behavioral science at ESADE, Ramon Llull University in Barcelona, Spain. He received his PhD from Carnegie Mellon University in 2003. He studies how people in general and researchers in particular make inferences and choices. He cohosts the academic blog DataColada.org and the preregistration site AsPredicted.org.
Longxiu Tian (“Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment”) is an assistant professor of marketing at the University of North Carolina Kenan-Flagler Business School. He studies how consumers respond to marketing activities to better inform firms' actions for customer relationship management, and develops computational statistical methods for marketing response models, including scalable inference, Markov chain Monte Carlo, and data fusion. He received his PhD in marketing and scientific computing from the University of Michigan.
Oleg Urminsky (“No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising”) is a professor of marketing at the Booth School of Management, University of Chicago. He earned his PhD in applied statistics and psychological measurement from Columbia University. He is interested in goals and motivations, intertemporal decision making, consumer beliefs and inference, statistical reasoning, and customer relationship management.
Heike M. Wolters (“Referral Reward Size and New Customer Profitability”) is a data scientist at Xing GmbH & Co. KG. She holds a PhD from the University of Hamburg and was a visiting scholar at Macquarie University, Sydney, Australia.
