Referral Reward Size and New Customer Profitability
Published Online:5 Oct 2020https://doi.org/10.1287/mksc.2020.1242
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Volume 39, Issue 6
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- Received:September 30, 2017
- Accepted:March 18, 2020
- Published Online:October 05, 2020
Copyright © 2020, INFORMS
Cite as
Heike M. Wolters, Christian Schulze, Karen Gedenk (2020) Referral Reward Size and New Customer Profitability. Marketing Science 39(6):1166-1180.
https://doi.org/10.1287/mksc.2020.1242
Keywords
