Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment
Published Online:21 Oct 2020https://doi.org/10.1287/mksc.2020.1265
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Pages 1033-1201, ii
Article Information
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- Received:October 02, 2017
- Accepted:August 20, 2020
- Published Online:October 21, 2020
Copyright © 2020, INFORMS
Cite as
Longxiu Tian, Fred M. Feinberg (2020) Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment. Marketing Science 39(6):1181-1198.
https://doi.org/10.1287/mksc.2020.1265
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