Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

• Shan Huang

  Shan Huang

  [email protected]

  https://orcid.org/0000-0002-0276-1271

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195;

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• Sinan Aral

  Sinan Aral

  [email protected]

  https://orcid.org/0000-0002-2762-058X

  Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142;

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  ,
• Yu Jeffrey Hu

  Corresponding Author

  Yu Jeffrey Hu

  [email protected]

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30332

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• Erik Brynjolfsson

  Erik Brynjolfsson

  [email protected]

  https://orcid.org/0000-0002-8031-6990

  Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142;

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