Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

• Kurt P. Munz

  Corresponding Author

  Kurt P. Munz

  [email protected]

  https://orcid.org/0000-0002-5459-7602

  Marketing Department, Leonard N. Stern School of Business, New York University, New York, New York 10012;Marketing Department, Bocconi University, 20136 Milan, Italy

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• Minah H. Jung

  Minah H. Jung

  [email protected]

  https://orcid.org/0000-0002-5748-3619

  Marketing Department, Leonard N. Stern School of Business, New York University, New York, New York 10012;

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• Adam L. Alter

  Adam L. Alter

  [email protected]

  https://orcid.org/0000-0002-4698-8742

  Marketing Department, Leonard N. Stern School of Business, New York University, New York, New York 10012;

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