Introduction to the Special Issue on Marketing Science and Field Experiments

References

• Anderson SJ, Chandy R, Zia B (2018) Pathways to profits: The impact of marketing vs. finance skills on business performance. Management Sci. 64(12):5559–5583.Link, Google Scholar
• Bandiera O, Barankay I, Rasul I (2011) Field experiments with firms. J. Econom. Perspect. 25(3):63–82.Crossref, Google Scholar
• Bloom N, Eifert B, Mahajan A, McKenzie D, Roberts J (2013) Does management matter? Evidence from India. Quart. J. Econom. 128(1):1–51.Crossref, Google Scholar
• Chung DJ, Narayandas D (2017) Incentives vs. reciprocity: Insights from a field experiment. J. Marketing Res. 54(4):511–524.Crossref, Google Scholar
• Chung DJ, Narayandas D, Chang D (2020) The effects of quota frequency: Sales performance and product focus. Management Sci., ePub ahead of print September 16, https://doi.org/10.1287/mnsc.2020.3648.Google Scholar
• Dubé JP, Misra S (2019) Personalized pricing and customer welfare. Preprint, submitted August 3, https://ssrn.com/abstract=2992257.Google Scholar
• Dubé JP, Luo X, Fang Z (2017) Self-signaling and prosocial behavior: A cause marketing experiment. Marketing Sci. 36(2):161–186.Link, Google Scholar
• Goswami I, Urminsky O (2020) No substitute for the real thing: The importance of in-context field experiments in fundraising. Marketing Sci. 39(6):1052–1070.Link, Google Scholar
• Hansen K, Misra K, Pai M (2020) Algorithmic collusion: Supra-competitive prices via independent algorithms. Working paper, University of California, San Diego.Google Scholar
• Hershfield HE, Shu S, Benartzi S (2020) Temporal reframing and participation in a savings program: A field experiment. Marketing Sci. 39(6):1039–1051.Link, Google Scholar
• Huang S, Aral S, Hu J, Brynjolfsson E (2020) Social advertising effectiveness across products: A large-scale field experiment. Marketing Sci. 39(6):1142–1165.Link, Google Scholar
• Kim M, Sudhir K, Uetake K (2020) A structural model of a multitasking salesforce: Job task allocation and incentive plan design. Working Paper, Yale University, New Haven, CT.Google Scholar
• Li J, Lim N, Chen H (2020) Examining salesperson effort allocation in teams: A randomized field experiment. Marketing Sci. 39(6):1122–1141.Link, Google Scholar
• Mislavsky R, Dietvorst B, Simonsohn U (2020) Critical condition: People don’t dislike a corporate experiment more than they dislike its worst condition. Marketing Sci. 39(6):1092–1104.Link, Google Scholar
• Misra K, Schwartz EM, Abernethy J (2019) Dynamic online pricing with incomplete information using multiarmed bandit experiments. Marketing Sci. 38(2):226–252.Link, Google Scholar
• Mohan B, Buell R, John L (2020) Lifting the veil: The benefits of cost transparency. Marketing Sci. 39(6):1105–1121.Link, Google Scholar
• Munz KP, Jung MH, Alter AL (2020) Name similarity encourages generosity: A field experiment in email personalization. Marketing Sci. 39(6):1071–1091.Link, Google Scholar
• Seashore S (1964) Field experiments with formal organizations. Human Organ. 23(2):164–170.Crossref, Google Scholar
• Simester DI (2017) Field experiments in marketing. Duflo E, Banerjee A, eds. Handbook of Economic Field Experiments, vol. 1 (Elsevier, Amsterdam), 465–497.Crossref, Google Scholar
• Simester DI, Sun P, Tsitsiklis JN (2006) Dynamic catalog mailing policies. Management Sci. 52(5):683–696.Link, Google Scholar
• Simester DI, Timoshenko A, Zoumpoulis S (2020) Efficiently evaluating targeting policies: Improving upon champion vs. challenger experiments. Management Sci. 66(8):3412–3424.Link, Google Scholar
• Sudhir K (2016) The exploration-exploitation tradeoff and efficiency in knowledge production. Marketing Sci. 35(1):1–9.Link, Google Scholar
• Tian L, Feinberg F (2020) Optimizing price menus for duration discounts: A subscription selectivity field experiment. Marketing Sci. 39(6):1181–1198.Link, Google Scholar
• Wolters HM, Schulze C, Gedenk K (2020) Referral reward size and new customer profitability. Marketing Sci. 39(6):1166–1180.Link, Google Scholar