When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance

Tongil “TI” Kim
Corresponding Author
Tongil “TI” Kim
[email protected]
https://orcid.org/0000-0003-3277-4337
Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080
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Tongil “TI” Kim

Corresponding Author

Tongil “TI” Kim

[email protected]

https://orcid.org/0000-0003-3277-4337

Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

Search for more papers by this author

Published Online:25 Sep 2020https://doi.org/10.1287/mksc.2020.1243

Supplemental Material

mksc.2020.1243.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 40, Issue 1

January-February 2021

Pages 1-191, iii

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Received:February 11, 2017
Accepted:May 05, 2020
Published Online:September 25, 2020

Copyright © 2020, INFORMS

Cite as

Tongil “TI” Kim (2020) When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance. Marketing Science 40(1):101-121.

https://doi.org/10.1287/mksc.2020.1243

Keywords