Focus On Authors
William J. Allender (“Price Fairness and Strategic Obfuscation”) is an assistant professor of marketing at the DeGroote School of Business, McMaster University of Canada. He received his PhD from Arizona State University. His research interests include data analytics, search behavior, fairness perceptions, mobile marketing, retailing, and new products and innovation.
Kyle Barron (“The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb”) holds a BA in economics from the University of California, Los Angeles, and is a former healthcare researcher at the National Bureau of Economic Research. Passionate about contributing to open-source software, Kyle developed an interface to connect Stata and Jupyter that has exceeded 50,000 downloads.
Xinyu Cao (“Preference Learning and Demand Forecast”) is an assistant professor of marketing at New York University, Stern School of Business. Her research focuses on quantitative marketing with emphasis on market research methodology, online advertising, digital marketing, and emerging markets. She conducts field experiments and structural modeling to analyze marketing phenomena and develops game-theoretic models to optimize marketing strategies. She received her PhD in marketing from the MIT Sloan School of Management, her MS in industrial engineering and operations research from the University of California, Berkeley, and her BS in mathematics and physics from Tsinghua University.
Arun Gopalakrishnan (“The Impact of Coupons on the Visit-to-Purchase Funnel”) is an assistant professor of marketing at the Jones Graduate School of Business, Rice University. His research examines the impact of marketing initiatives such as loyalty programs, digital coupons, and email communications on short-term and long-term customer value. Before joining Rice, he was an assistant professor of marketing at Olin Business School, Washington University in St Louis. He received his PhD and MS degrees from the Wharton School, an MBA from Penn State, and a BE in electrical engineering from the University of Auckland.
Chris Gu (“The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?”) is an assistant professor of marketing in the Scheller College of Business, Georgia Institute of Technology. His research focuses on the quantitative study of the behaviors of individuals and organizations under various types of information constraints and economic structures, with the goal of improving their well-being. His research examines online consumer search, sustainability, new technology adoption, social network and crowdsourcing behavior.
Karsten T. Hansen (“Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms”) is a professor of marketing at the Rady School of Management. His research falls in the area of computational social science and has been published in Marketing Science, Management Science, Journal of Marketing Research, International Economic Review, Journal of Econometrics, and other journals. He earned a PhD in economics from Brown University in 2000.
Cheng He (“The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?”) is an assistant professor of marketing at the University of Wisconsin–Madison. His research employs econometric methodology and machine learning technics to study topics such as sustainability, consumer search, brick-and-mortar retailing, and Fintech.
Shawndra Hill (“Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness”) is a part-time senior lecturer at Columbia Business School and a principal scientist and manager in industry. Prior to joining Columbia, she was senior principal researcher at Microsoft Research in New York City and on faculty at the Wharton School, University of Pennsylvania. Broadly, she studies data science and its alignment with Marketing problems.
Yogesh V. Joshi (“When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth”) is an associate professor in the Smith School of Business, University of Maryland. His research focuses on strategic marketing decisions related to product differentiation, brand strategy, advertising, social influence, the diffusion of innovations, and new product development. He teaches innovation, product development, and marketing analytics in the undergraduate and MBA programs and mathematical models in marketing in the PhD program.
Tongil “TI” Kim (“When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance”) is assistant professor of marketing at the University of Texas at Dallas. His research examines consumer decisions in the franchising industry and the health care industry by combining large public and proprietary data sets and applying quantitative methods to develop marketing and policy insights. He received his PhD in business from Haas School of Business, University of California Berkeley and his master's degree in management science from Stanford University.
Edward Kung (“The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb”) is an assistant professor of economics at Calstate Northridge. His research interests include housing, real estate, and urban economics; the economics of innovation and information; and how technology is transforming the urban landscape.
Jura Liaukonyte (“Price Fairness and Strategic Obfuscation”) is the Dake Family Associate Professor at the Dyson School of the SC Johnson College of Business, Cornell University. Her primary research areas include economics of advertising, strategic pricing, behavioral economics, and data-driven marketing. She received her PhD in economics from the University of Virginia.
Jia Liu (“Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness”) is an assistant professor of marketing at Hong Kong University of Science and Technology (HKUST). Her research areas include consumer search, TV advertising, recommender system, loyalty programs, big data analytics, and causal inference. Her research has been published in leading journals, such as Marketing Science, the Journal of Marketing Research, and Management Science. She is currently on the editorial board of the Journal of Marketing Research. Her research has won 2018 John Little Award for the best marketing paper.
Kanishka Misra (“Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms”) is an associate professor of marketing at the Rady School of Management, University of California, San Diego. Misra’s research considers the area of pricing and public policy. His research has been published in Marketing Science, Management Science, the Journal of Econometrics, and the American Economic Journal: Macroeconomics and Psychological Science. Misra earned a BA in mathematics from the University of Cambridge in 2000 and a PhD from Northwestern University in 2010.
Andres Musalem (“When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth”) is an associate professor in the Industrial Engineering Department of the University of Chile. His research interests include the development of empirical methods for the study of consumer behavior and the use of game theory to study marketing strategy. Some areas of application include retailing, customer relationship management, and consumer learning.
Sherif Nasser (“Price Fairness and Strategic Obfuscation”) is a visiting assistant professor at the SC Johnson College of Business, Cornell University. His research focuses on distribution channels, pricing, and branding. He received his PhD from the Stern School of Business, New York University.
O. Cem Ozturk (“The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?”) is an assistant professor of marketing at the Darla Moore School of Business, University of South Carolina. His research uses empirical quantitative marketing approaches to examine issues such as marketing channels, sustainability, competitive strategy, digital marketing, international marketing as well as marketing and public policy. He was selected as one of the “Best 40 Under 40 MBA Professors” by Poets & Quants in 2019.
Mallesh M. Pai (“Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms”) is an associate professor of economics at Rice University and a research fellow with the Centre for Economic Policy Research. His research interests include mechanism design/auction theory, the economics of privacy, social networks/social learning, and statistical decision theory. He has a PhD in managerial economics and strategy from the Kellogg School of Management, Northwestern University, and a Bachelor’s degree from the Indian Institute of Technology, Delhi.
Young-Hoon Park (“The Impact of Coupons on the Visit-to-Purchase Funnel”) is the Sung-Whan Suh Professor of Management and professor of marketing at the Johnson Graduate School of Management, Cornell University. His research focuses on the development of methods for improving marketing decisions and the domain of data-driven business strategies. He holds a PhD in marketing from the Wharton School, University of Pennsylvania.
Davide Proserpio (“The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb”) is an assistant professor of marketing at the University of Southern California. He is interested in the impact of digital platforms on industries and markets, and most of his work focuses on the empirical analysis of a variety of companies including Airbnb, TripAdvisor, and Expedia.
Timothy J. Richards (“Price Fairness and Strategic Obfuscation”) is the Morrison Chair of Agribusiness in the W. P. Carey School of Business, Arizona State University. He is currently coeditor of American Journal of Agricultural Economics and has published in Management Science, Review of Economics and Statistics, Journal of Retailing, and others. He has won 15 Article of the Year Awards, for articles in supply chain management, economics, and agricultural economics.
Jorge Silva-Risso (“The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?”) is a professor of marketing at the University of California, Riverside. His current research interests include econometric models of consumer response, marketing effectiveness, pricing, and the effects of the internet on marketing. His work has been published in the major economics and marketing journals. His modeling work for the automobile industry was distinguished with the 2006 Practice Prize by the INFORMS Society for Marketing Science and was a finalist for the 2007 INFORMS Edelman award. He also won the 2007 Paul E. Green best paper award from the Journal of Marketing Research.
Jungju Yu (“A Model of Brand Architecture Choice: A House of Brands vs. A Branded House”) is an assistant professor of marketing at City University of Hong Kong. He uses a game-theoretic approach to investigate marketing problems in online advertising, consumer search, branding, and firm reputation management. He completed his PhD in marketing at the Yale School of Management in 2018.
Juanjuan Zhang (“Preference Learning and Demand Forecast”) is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. Her current research combines economic theory with data science to optimize various business decisions in this fast-changing world. She is a winner of the Frank Bass Award, the INFORMS Society for Marketing Science Long Term Impact Award, and the inaugural Marketing Science Institute Scholar title. She served as department editor of Management Science and is an associate editor of Marketing Science. She is a recipient of MIT Sloan’s highest teaching award, the Jamieson Prize. She holds a BEcon from Tsinghua University and a PhD in business administration from the University of California, Berkeley.
