Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
Published Online:12 Jan 2021https://doi.org/10.1287/mksc.2020.1277
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The replication files for this article are available HERE.
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Volume 40, Issue 1
January-February 2021
Pages 1-191, iii
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- Received:December 21, 2019
- Accepted:September 08, 2020
- Published Online:January 12, 2021
Copyright © 2021, INFORMS
Cite as
Jia Liu, Shawndra Hill (2021) Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness. Marketing Science 40(1):13-22.
https://doi.org/10.1287/mksc.2020.1277
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