The Impact of Coupons on the Visit-to-Purchase Funnel
Published Online:5 Oct 2020https://doi.org/10.1287/mksc.2020.1232
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Volume 40, Issue 1
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Pages 1-191, iii
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- Received:July 01, 2018
- Accepted:March 24, 2020
- Published Online:October 05, 2020
Copyright © 2020, INFORMS
Cite as
Arun Gopalakrishnan, Young-Hoon Park (2020) The Impact of Coupons on the Visit-to-Purchase Funnel. Marketing Science 40(1):48-61.
https://doi.org/10.1287/mksc.2020.1232
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