Price Fairness and Strategic Obfuscation
Published Online:1 Oct 2020https://doi.org/10.1287/mksc.2020.1244
References
- (1965) Inequity in social exchange. Berkowitz L, ed. Advances in Experimental Social Psychology, vol. 2 (Academic Press, New York), 267–299.Crossref, Google Scholar
- (2010) Monopoly price discrimination and demand curvature. Amer. Econom. Rev. 100(4):1601–1615.Crossref, Google Scholar
- (2005) Collaborative product and market development: Theoretical implications and experimental evidence. Marketing Sci. 24(3):396–414.Link, Google Scholar
- (2008) Research note—Does demand fall when customers perceive that prices are unfair? The case of premium pricing for large sizes. Marketing Sci. 27(3):492–500.Link, Google Scholar
- (2012) Why do we care what others pay? The effect of other buyers’ prices on inferences of seller (dis)respect and perceptions of deservingness violation. J. Retailing 88(1):145–155.Crossref, Google Scholar
- (1975) Marketing as exchange. J. Marketing 39(4):32–39.Crossref, Google Scholar
- (2017) Price salience and product choice. Working Paper, University of Pennsylvania, Philadelphia.Google Scholar
- (2009) Strategic price complexity in retail financial markets. J. Financial Econom. 91(3):278–287.Crossref, Google Scholar
- (2013) Price competition with consumer confusion. Management Sci. 59(11):2450–2469.Link, Google Scholar
- (2008) Relative income, happiness, and utility: An explanation for the Easterlin paradox and other puzzles. J. Econom. Literature 46(1):95–144.Crossref, Google Scholar
- (2016) Fairness ideals in distribution channels. J. Marketing Res. 53(6):969–987.Crossref, Google Scholar
- (2007) Fairness and channel coordination. Management Sci. 53(8):1303–1314.Link, Google Scholar
- (2003) Fairness and discounts: The subjective value of a bargain. J. Consumer Psych. 13(3):328–338.Crossref, Google Scholar
- (2005) A model of add-on pricing. Quart. J. Econom. 120(2):585–637.Google Scholar
- (2009) Search, obfuscation, and price elasticities on the internet. Econometrica 77(2):427–452.Crossref, Google Scholar
- (1999) A theory of fairness, competition, and cooperation. Quart. J. Econom. 114(3):817–868.Crossref, Google Scholar
- (2007) z-Tree: Zurich toolbox for ready-made economic experiments. Experiment. Econom. 10(2):171–178.Crossref, Google Scholar
- (1991) Game Theory (MIT Press, Cambridge, MA).Google Scholar
- (2006) Shrouded attributes, consumer myopia, and information suppression in competitive markets. Quart. J. Econom. 121(2):505–540.Crossref, Google Scholar
- . (2012) Behavioral models of managerial decision-making. Marketing Lett. 23:405–421.Crossref, Google Scholar
- (2006) Dynamic pricing and buyer fairness perceptions. J. Consumer Res. 33(3):304–311.Crossref, Google Scholar
- (2009) Peer-induced fairness in games. Amer. Econom. Rev. 99(5):2022–2049.Crossref, Google Scholar
- (2014) Distributional and peer-induced fairness in supply chain contract design. Production Oper. Management 23(2):161–175.Crossref, Google Scholar
- (1979) Prospect theory: An analysis of decision under risk. Econometrica 47(2):263–291.Crossref, Google Scholar
- (1992) Advances in prospect theory: Cumulative representation of uncertainty. J. Risk Uncertainty 5:297–323.Crossref, Google Scholar
- (1986a) Fairness and the assumptions of economics. J. Bus. 59(4):285–300.Crossref, Google Scholar
- (1986b) Fairness as a constraint on profit seeking entitlements in the market. Amer. Econom. Rev. 76(4):728–741.Google Scholar
- (2015) Price transparency or TMI? Report, United States Federal Trade Commission, Washington, DC.Google Scholar
- (2015) Behavior-based pricing: An analysis of the impact of peer-induced fairness. Management Sci. 62(9):2705–2721.Link, Google Scholar
- (2007) Designing price contracts for boundedly rational customers: Does the number of blocks matter? Marketing Sci. 26(3):312–326.Link, Google Scholar
- (2013) Price obfuscation and consumer search: An empirical analysis. Working Paper, University of Pennsylvania, Philadelphia.Google Scholar
- (1989) Buyer perceptions of interpersonal equity and satisfaction in transactions: a field survey approach. J. Marketing 53(2):21–35.Crossref, Google Scholar
- (2013) Attention and choice: A review on eye movements in decision making. Acta Psychologica 144(1):190–206.Crossref, Google Scholar
- (2011) Search dynamics in consumer choice under time pressure: An eye-tracking study. Amer. Econom. Rev. 101(2):900–926.Crossref, Google Scholar
- (2011) Fair pricing. J. Eur. Econom. Assoc. 9(5):952–981.Crossref, Google Scholar
- (2018) Advertising in health insurance markets. Marketing Sci., ePub ahead of print July 18, https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1086Google Scholar
- (1950) Ignorance as a source of oligopoly power. Amer. Econom. Rev. 40(2):48–53.Google Scholar
- (1961) The economics of information. J. Poltical Econom. 69:213–225.Crossref, Google Scholar
- (1985) Mental accounting and consumer choice. Marketing Sci. 4(3):199–214.Link, Google Scholar
- (1985) Price discrimination and social welfare. Amer. Econom. Rev. 75(4):870–875.Google Scholar
- (2000) Amazon apologizes for price-testing program that angered customers. Computerworld (September 28), https://www.computerworld.com/article/2588337/retail-it/amazon-apologizes-for-price-testing-program-that-angered-customers.html.Google Scholar
- (2010) Ordered search and equilibrium obfuscation. Internat. J. Indust. Organ. 28(5):496–506.Crossref, Google Scholar
- (2010) Do consumers switch to the best supplier? Oxford Econom. Papers 64(4):647–668.Crossref, Google Scholar
- (2010) Is a good deal always fair? Examining the concepts of transaction value and price fairness. J. Econom. Psych. 31(6):884–894.Crossref, Google Scholar
- (2004) The price is unfair! A conceptual framework of price fairness perceptions. J. Marketing 68(4):1–15.Crossref, Google Scholar
- (2013) Trade promotion decisions under demand uncertainty: A market experiment approach. Management Sci. 50(7):1709–1724.Link, Google Scholar
- (1999) What price fairness? A bargaining study. Management Sci. 45(6):804–823.Link, Google Scholar

