How and When to Use the Political Cycle to Identify Advertising Effects

• Sarah Moshary

  Corresponding Author

  Sarah Moshary

  [email protected]

  https://orcid.org/0000-0002-4624-6941

  Booth, University of Chicago, Chicago, Illinois 60637;

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  ,
• Bradley T. Shapiro

  Corresponding Author

  Bradley T. Shapiro

  [email protected]

  https://orcid.org/0000-0003-1938-6727

  Booth, University of Chicago, Chicago, Illinois 60637;National Bureau of Economic Research, Cambridge, Massachusetts 02138;

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  ,
• Jihong Song

  Jihong Song

  [email protected]

  Department of Economics, Princeton University, Princeton, New Jersey 08544

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