Can Non-tiered Customer Loyalty Programs Be Profitable?

• Arun Gopalakrishnan

  Arun Gopalakrishnan

  [email protected]

  http://orcid.org/0000-0002-9222-3943

  Jones Graduate School of Business, Rice University, Houston, Texas 77005;

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  ,
• Zhenling Jiang

  Zhenling Jiang

  [email protected]

  http://orcid.org/0000-0002-4581-0125

  Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104;

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  ,
• Yulia Nevskaya

  Yulia Nevskaya

  [email protected]

  http://orcid.org/0000-0001-5975-6919

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

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  ,
• Raphael Thomadsen

  Corresponding Author

  Raphael Thomadsen

  [email protected]

  https://orcid.org/0000-0003-3958-5416

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

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