Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis
Published Online:2 Feb 2021https://doi.org/10.1287/mksc.2020.1259
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Volume 40, Issue 3
May-June 2021
Pages 395-591, ii
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- Received:July 23, 2019
- Accepted:June 05, 2020
- Published Online:February 02, 2021
Copyright © 2021, INFORMS
Cite as
Daniel Minh McCarthy , Elliot Shin Oblander (2021) Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis. Marketing Science 40(3):459-480.
https://doi.org/10.1287/mksc.2020.1259
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