The Fateful First Consumer Review
Published Online:3 Feb 2021https://doi.org/10.1287/mksc.2020.1264
References
- (2013) Do recommender systems manipulate consumer preferences? A study of anchoring effects. Inform. Systems Res. 24(4):956–975.Link, Google Scholar
- (2002) Selection on observed and unobserved variables: Assessing the effectiveness of Catholic schools. Working paper.Google Scholar
- (2005) Selection on observed and unobserved variables: Assessing the effectiveness of Catholic schools. J. Political Econom. 113(1):151–184.Crossref, Google Scholar
- (2019) Word of mouth, observed adoptions, and anime-watching decisions: The role of the personal vs. the community network. Marketing Sci. 38(4):567–583.Link, Google Scholar
- (2014) Reviews without a purchase: Low ratings, loyal customers, and deception. J. Marketing Res. 51(3):249–269.Crossref, Google Scholar
- (1998) Customer satisfaction and word of mouth. J. Service Res. 1(1):5–17.Crossref, Google Scholar
- (2016) The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors. J. Marketing Res. 53(3):297–318.Crossref, Google Scholar
- (2004) How much should we trust differences-in-differences estimates? Quart. J. Econom. 119(1):249–275.Crossref, Google Scholar
- (1998) Learning from the behavior of others: Conformity, fads, and informational cascades. J. Econom. Perspect. 12(3):151–170.Crossref, Google Scholar
- BrightLocal (2014) Local consumer review survey. https://www.brightlocal.com/wp-content/uploads/2014/07/Local-Consumer-Review-Survey-20141.pdf Google Scholar
- (2004) Estimation of educational borrowing constraints using returns to schooling. J. Political Econom. 112(1):132–182.Crossref, Google Scholar
- (2008) Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Sci. 54(3):477–491.Link, Google Scholar
- (2011) Online social interactions: A natural experiment on word of mouth vs. observational learning. J. Marketing Res. 48(2):238–254.Crossref, Google Scholar
- (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.Crossref, Google Scholar
- (2010) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets. Marketing Sci. 29(5):944–957.Link, Google Scholar
- (2016) Navigating by the stars: Investigating the actual and perceived validity of online user ratings. J. Consumer Res. 42(6):817–833.Crossref, Google Scholar
- Dimensional Research (2013) Customer service and business results: A survey of customer service from mid-size companies. https://d16cvnquvjw7pr.cloudfront.net/resources/whitepapers/Zendesk_WP_Customer_Service_and_Business_Results.pdf.Google Scholar
- (2012) Research note-performance-based advertising: Advertising as signals of product quality. Inform. Systems Res. 23(3-part-2):1030–1041.Google Scholar
- (2014) How online product reviews affect retail sales: A meta-analysis. J. Retailing 90(2):217–232.Crossref, Google Scholar
- (2008) Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets. Inform. Systems Res. 19(3):291–313.Link, Google Scholar
- (2006) Data Analysis Using Regression and Multilevel/Hierarchical Models (Cambridge University Press, Cambridge, UK).Crossref, Google Scholar
- (2004) Using online conversations to study word-of-mouth communication. Marketing Sci. 23(4):545–560.Link, Google Scholar
- (2012) Sequential and temporal dynamics of online opinion. Marketing Sci. 31(3):448–473.Link, Google Scholar
- (1978) Specification tests in econometrics. Econometrica 46(6):1251–1272.Crossref, Google Scholar
- (1987) Aggregation and linearity in the provision of intertemporal incentives. Econometrica 55(2):303–328.Crossref, Google Scholar
- (1993) Market liquidity and performance monitoring. J. Political Econom. 101(4):678–709.Crossref, Google Scholar
- (2013) The effects of positive and negative online customer reviews: Do brand strength and category maturity matter? J. Marketing 77(6):37–53.Crossref, Google Scholar
- (2010) Optimal referral bonuses with asymmetric information: Firm-offered and interpersonal incentives. Marketing Sci. 29(1):108–121.Link, Google Scholar
- (2008) Self-selection and information role of online product reviews. Inform. Systems Res. 19(4):456–474.Link, Google Scholar
- (1986) Longitudinal data analysis using generalized linear models. Biometrika 73(1):13–22.Crossref, Google Scholar
- (2013) Decomposing the value of word-of-mouth seeding programs: Acceleration vs. expansion. J. Marketing Res. 50(2):161–176.Crossref, Google Scholar
- (2006) Word of mouth for movies: Its dynamics and impact on box office revenue. J. Marketing 70(3):74–89.Crossref, Google Scholar
- (2016) Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Sci. 62(12):3412–3427.Link, Google Scholar
- (2013) More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. J. Marketing 77(1):87–103.Crossref, Google Scholar
- (2014) Promotional reviews: An empirical investigation of online review manipulation. Amer. Econom. Rev. 104(8):2421–2455.Crossref, Google Scholar
- (2012) Online product opinions: Incidence, evaluation, and evolution. Marketing Sci. 31(3):372–386.Link, Google Scholar
- (2013) Social influence bias: A randomized experiment. Science 341(6146):647–651.Crossref, Google Scholar
- Pew Research Center (2016) Online shopping and e-commerce. Accessed June 24, 2020, https://www.pewresearch.org/internet/2016/12/19/online-shopping-and-e-commerce/.Google Scholar
- (2016) Yelp reviews of hospital care can supplement and inform traditional surveys of the patient experience of care. Health Affairs 35(4):697–705.Crossref, Google Scholar
- (2012) How does the variance of product ratings matter? Management Sci. 58(4):696–707.Link, Google Scholar
- (2009) Effects of word-of-mouth vs. traditional marketing: Findings from an internet social networking site. J. Marketing 73(5):90–102.Crossref, Google Scholar
- (1998) Integrating multiple opinions: The role of aspiration level on consumer response to critic consensus. J. Consumer Res. 25(1):38–51.Crossref, Google Scholar
- (2008) How public opinion forms. Papadimitrou C, Zhang S, eds. Internet and Network Economics. Lecture Notes in Computer Science, vol. 5385 (Springer, Berlin), 334–341.Google Scholar
- (2015) A meta-analysis of electronic word-of-mouth elasticity. J. Marketing 79(2):19–39.Crossref, Google Scholar
- (2012) Rational herding in microloan markets. Management Sci. 58(5):892–912.Link, Google Scholar
- (2010) Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. J. Marketing 74(2):133–148.Crossref, Google Scholar

