Focus on Authors
Aaron Adalja (“GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment”) is an assistant professor at the Nolan School of the Cornell SC Johnson College of Business. His research draws on consumer choice, industrial organization, and marketing and focuses on quality disclosure and certification in food and agricultural markets. He received his PhD in agricultural and resource economics from the University of Maryland.
Eric T. Anderson (“Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach”) is the Polk Bros. Chair in Retailing and professor of marketing at Kellogg School of Management, Northwestern University. He holds a PhD in management science from the Massachusetts Institute of Technology Sloan School of Management and previously held appointments at the University of Chicago Booth School of Business and W.E. Simon Graduate School of Business at the University of Rochester. He has published in journals such as Journal of Marketing Research, Marketing Science, Management Science, and Quarterly Journal of Economics.
Nicolás Aramayo (“A Multiarmed Bandit Approach for House Ads Recommendations”) graduated as an industrial engineer with an MSc in operations management from the University of Chile. His research interests include optimization, decision support systems, and machine learning. He is the co-founder of Wareclouds, a company that provides novel and integrated solutions for fulfillment and last mile delivery for e-commerce.
Heski Bar-Isaac (“Search, Showrooming, and Retailer Variety”) is the University of Toronto Distinguished Professor of Economics and Finance at the Rotman School of Management, cross-appointed to the Economics Department, and is a fellow of the Center for Economic Policy Research and the Competition and Regulation European Summer School. He is particularly known for work on reputation (applied to finance and industrial organization) and consumer search, and for his haikus. He is a managing editor for the Economic Journal.
Hyung Sup (Zack) Bhan (“Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach”) is an assistant professor of marketing at the A.B. Freeman School of Business, Tulane University. He earned his PhD and MBA from Kellogg School of Management, Northwestern University, and BBA from Korea University. Before his graduate studies, he worked as a loan officer and a researcher in a South Korean development bank. He is the recipient of the Dean’s Excellence in Teaching of Undergraduate award at A.B. Freeman School of Business, Tulane University.
Marcel Goic (“A Multiarmed Bandit Approach for House Ads Recommendations”) is an assistant professor of marketing in the Department of Industrial Engineering at the University of Chile. He has a PhD in industrial administration (marketing) from the Tepper School of Business, Carnegie Mellon University, and an MS in operations management and industrial engineering from the University of Chile. His research concentrates on developing applied statistical models to describe customer behavior and support decision making. The focal areas of application of his work are retailing, database marketing, and mobile and online marketing.
Liang Guo (“‘We Are the World’: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened”) is a professor at the CUHK Business School of The Chinese University of Hong Kong. He received a PhD in business administration from UC Berkeley and a BA in economics from Beijing University. His research interests include economics of psychology and marketing strategy. His research has been published in the Journal of Economic Theory, Journal of Marketing Research, Management Science, Marketing Science, etc. He serves as an associate editor at Management Science and a senior editor at POMS.
Maarten Janssen (“Discriminatory Trade Promotions in Consumer Search Markets”) is professor of microeconomics at the University of Vienna. He was previously a professor of microeconomics at Erasmus University Rotterdam and director of the Tinbergen Institute. He created the Vienna Graduate School of Economics, is a fellow of the CEPR, an elected foreign member of the Royal Holland Society of Sciences and Humanities, and was awarded an honorary doctorate at the Higher School of Economics (Moscow). His main research areas are consumer search and auctions.
Dmitri Kuksov (“Restricting Speculative Reselling: When ‘How Much’ Is the Question”) is a professor of marketing and Ashbel Smith Professor at the Naveen Jindal School of Management, the University of Texas at Dallas. He has a broad range of research interests that include competitive strategy, decisions in markets with imperfect information and search, communication, branding, product line design, and customer satisfaction. He is a department editor for Management Science and a senior editor for Production and Operations Management.
Chenxi Liao (“Restricting Speculative Reselling: When ‘How Much’ Is the Question”) is an assistant professor of marketing at the Chinese University of Hong Kong. She received her doctoral degree from the University of Texas at Dallas. She is interested in pricing, competitive strategy, channel coordination, opinion leader marketing, and digital marketing. Her work has appeared in the Journal of Marketing Research and Marketing Science.
Jūra Liaukonytė (“GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment”) is the Dake Family Associate Professor at the Dyson School of the SC Johnson College of Business, Cornell University. Her primary research areas include economics of advertising, strategic pricing, behavioral economics, and data-driven marketing. She received her PhD in economics from the University of Virginia.
Z. Eddie Ning (“Browse or Experience”) is an assistant professor of marketing and behavioral science at the Sauder School of Business, University of British Columbia. His research focuses on information acquisition, bargaining, continuous-time game theory, and the impact of emerging technologies on competitive strategy. He serves as associate editor at Quantitative Marketing and Economics (2021-present) and on the editorial review board of Marketing Science (2022-present).
Edona Reshidi (“Discriminatory Trade Promotions in Consumer Search Markets”) is a senior economist at the Bank of Canada, working in the Banking and Payments Department-CBDC and FinTech Policy & Research. She is a microeconomist with research interests in vertical markets with search and payment platforms. She obtained her PhD in economics from University of Vienna.
Mario Schiapaccase (“A Multiarmed Bandit Approach for House Ads Recommendations”) graduated as an industrial engineer from the University of Chile. His research focuses on the development of practical applications of machine learning, and he currently works as a senior data scientist at Nimbi, a leading startup of student success management.
Sandro Shelegia (“Search, Showrooming, and Retailer Variety”) is an associate professor at Universitat Pompeu Fabra, an affiliated professor at the Barcelona School of Economics, and a fellow of the Center for Economic and Policy Research. He has published in leading general-interest and field journals in economics, specializing in industrial organization. He is best known for his work on consumer search and vertical relations. He currently serves as a coeditor for the International Journal of Industrial Organization.
J. Miguel Villas-Boas (“Browse or Experience”) is the J.Gary Shansby Professor of Marketing Strategy at the Haas School of Business, University of California, Berkeley. He has received the ISMS Long Term Impact award and the Cheit best teaching award, among other honors. Villas-Boas has published in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization.
Emily Wang (“GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment”) is an associate professor of economics at the University of Massachusetts Amherst. Her research interest lies at the cross section of industrial organization, marketing, and public health. In particular, she focuses on public nutrition policies aimed at altering consumer behavior. She received her PhD in economics from Duke University.
Wendy Xu (“‘We Are the World’: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened”) is currently a postdoctoral fellow at the Department of Economics of Hong Kong University of Science and Technology and was previously a postdoctoral fellow at the Department of Marketing of the Chinese University of Hong Kong. She received a PhD in economics from Boston University.
Zemin (Zachary) Zhong (“Platform Search Design: The Roles of Precision and Price”) is an assistant professor at the Rotman School of Management, University of Toronto. He received his PhD from the University of California, Berkeley. His research interests are the economics of platforms as well as the intersection of marketing and political/development economics.
Bo Zhou (“Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”) is an associate professor of marketing at the University of Maryland College Park. He received his PhD degree in marketing from Duke University. He was recognized as a Marketing Science Institute Young Scholar in 2019 and was a finalist of the John D.C. Little Best Paper Award in 2017.
Xinrong Zhu (“GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment”) is an assistant professor of marketing at Imperial College Business School. Her research interests are in retail analytics, vertically related markets, and public policy. She received her PhD in economics from the University of Wisconsin-Madison.
Tianxin Zou (“Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”) is an assistant professor of marketing at Warrington College of Business, University of Florida. He received his PhD in marketing from Washington University in St. Louis. He is the winner of the 2022 American Marketing Association - Marketing Research Special Interest Group Don Lehmann Award.

