2022 Guest Associate Editors and Ad Hoc Reviewers
Abstract
Marketing Science greatly benefited from the admirable and fastidious efforts of more than 300 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and senior editors of Marketing Science are indebted to the many guest associate editors and ad hoc reviewers who provided expert counsel and guidance. The following list acknowledges the contribution of guest associate editors and ad hoc reviewers who served from January 1, 2022, to December 31, 2022. Finally, our sincere appreciation to the authors, whose outstanding submissions and careful revisions make the journal the go-to resource for leading-edge knowledge in quantitative marketing.
Olivier Toubia
Columbia University
Guest Associate Editors
Jean-Pierre Dubé, University of Chicago
Dave Godes, University of Maryland at College Park
Avi Goldfarb, University of Toronto
John Hauser, Massachusetts Institute of Technology
Dmitri Kuksov, University of Texas at Dallas
Christophe Van den Bulte, University of Pennsylvania
Peter C. Verhoef, University of Groningen
Ad Hoc Reviewers
Michael Ahearne, University of Houston
Paulo Albuquerque, INSEAD
Wilfred Amaldoss, Duke University
On Amir, University of California, San Diego
Piyush Anand, Rice University
Michelle Andrews, Emory University
Diego Aparicio, University of Navarra
Ashwin Aravindakshan, University of California, Davis
Subramanian Balachander, University of California, Riverside
Silvia Bellezza, Columbia University
Mark Bender, University of Tampa
Alexander Bleier, Frankfurt School of Finance and Management
André Bonfrer, Deakin University
Abhishek Borah, Institut Europeen d’Administration des Affaires
Eric Bradlow, University of Pennsylvania
Leif Brandes, University of Lucerne
Adam Brasel, Boston College
Michael Braun, Southern Methodist University
Kristina Brecko, University of Rochester
Hernan Bruno, Universitat zu Koln
Sophie Calder-Wang, University of Pennsylvania
Margaret Campbell, University of California, Riverside
Ishita Chakraborty, University of Wisconsin–Madison
Rajesh Chandy, London Business School
Alison Chaney, Duke University
Xinlei Chen, Cheung Kong Graduate School of Business
Yijun Chen, Imperial College London
Andrew Ching, Johns Hopkins University
Khai Xiang Chiong, University of Texas at Dallas
Jihoon Cho, Kansas State University
W. Jason Choi, University of Maryland at College Park
Giovanni Compiani, University of Chicago
Ziwei Cong, Georgetown University
Koray Cosguner, Indiana University Bloomington
Tony Cui, University of Minnesota
Eray Cumbul, TOBB University of Economics and Technology
Tinglong Dai, Johns Hopkins University
Brett Danaher, Wellesley College
Chu (Ivy) Dang, University of Hong Kong
Alexandre de Cornière, Toulouse School of Economics
Marnik Dekimpe, Tilburg University
Yiting Deng, University College London
Jeffrey Dotson, Vanderbilt University
Kimon Drakopoulos, University of Southern California
Jinzhao Du, University of Hong Kong
Rex Du, University of Texas at Austin
Jason Duan, University of Texas at Austin
Kristen Duke, University of Toronto
Tatiana Dyachenko, University of Georgia
Peter Ebbes, HEC Paris
Dean Eckles, Massachusetts Institute of Technology
Siham El Kihal, Frankfurt School of Finance and Management
Daniel Ershov, Toulouse School of Economics
Scott Fay, Syracuse University
Dennis Fok, Erasmus University Rotterdam
Nathan Fong, Temple University
Natasha Foutz, University of Virginia
Andrey Fradkin, Massachusetts Institute of Technology
Stephen France, Mississippi State University
Pedro Gardete, Universidade Nova de Lisboa
Rachel Gershon, University of California, San Diego
Soheil Ghili, Yale University
Bikram Ghosh, University of Arizona
Dave Godes, University of Maryland
Samuel Goldberg, Stanford University
Jacob Goldenberg, Hebrew University
Joseph Goodman, Ohio State University
Brett Gordon, Northwestern University
Zheyin (Jane) Gu, University of Connecticut
Liang Guo, Chinese University of Hong Kong
Haresh Gurnani, Wake Forest University
Daniel Halbheer, HEC Paris
Kyuhong Han, Korea University
Bruce Hardie, London Business School
Wesley Hartmann, Stanford University
Avery Haviv, University of Rochester
William Hedgcock, University of Minnesota Twin Cities
Sylvia Hristakeva, University of California, Los Angeles
Justin Huang, University of Michigan
Yan Huang, Carnegie Mellon University
Sam Hui, University of Houston
Megan Hunter, Boston College
Bruno Jacobs, University of Maryland at College Park
Lalit Jain, University of Washington
George John, University of Minnesota
Joonhwi Joo, University of Texas at Dallas
Thomas Jungbauer, Cornell University
Vrinda Kadiyali, Cornell University
Elizabeth Keenan, Harvard University
Baek Jung Kim, University of British Columbia
Sungjin Kim, University of Hawai’i at Mānoa
Tongil Kim, “TI”, University of Texas at Dallas
Yewon Kim, Stanford University
Pavel Kireyev, INSEAD
Daniel Klapper, Humboldt University Berlin
Praveen Kopalle, Dartmouth College
Ann Kronrod, University of Massachusetts Lowell
Vineet Kumar, Yale University
Tarun Kushwaha, George Mason University
Peter Landry, University of Toronto
Clarence Lee, Eisengard AI
Alain Lemaire, University of Texas at Austin
Aurelie Lemmens, Erasmus University Rotterdam
Michael Lewis, Emory University
Hui Li, HKU Business School
Kathleen Li, University of Texas at Austin
H. Alice Li, Ohio State University
Xi Li, University of Hong Kong
Yang Li, Cheung Kong Graduate School of Business
Yiyi Li, University of Texas at Arlington
Yitian (Sky) Liang, Tsinghua University
Chenxi Liao, Chinese University of Hong Kong
Jura Liaukonyte, Cornell University
Noah Lim, National University of Singapore
Song Lin, Hong Kong University of Science and Technology
Qing Liu, University of Wisconsin–Madison
Yunchuan Liu, University of Illinois at Urbana-Champaign
Michael Luca, Harvard University
Bowen Luo, University of Houston
Lan Luo, University of Southern California
Xueming Luo, Temple University
Liye Ma, University of Maryland
Nikhil Malik, University of Southern California
Samir Mamadehussene, University of Texas at Dallas
Emaad Manzoor, Cornell University
Daniel McCarthy, Emory University
Matthew McGranaghan, University of Delaware
Brian Mittendorf, Ohio State University
Daniel Mochon, Tulane University
Ilya Morozov, Stanford University
Sareh Nabi, Unaffiliated
Unnati Narang, Texas A&M University
Sridhar Narayanan, Stanford University
Olivia Natan, University of California, Berkeley
Scott Neslin, Dartmouth College
Nico Neumann, University of Melbourne
George Newman, University of Toronto
Aniko Oery, Yale University
Nicolas Padilla, London Business School
Xiajun Pan, University of Florida
Sungho Park, Seoul National University
Adithya Pattabhiramaiah, Georgia Institute of Technology
Koen Pauwels, Northeastern University
Amy Pei, Northeastern University
Tuan Phan, National University of Singapore
Hilke Plassmann, INSEAD
Dinesh Puranam, University of Southern California
Yi Qian, University of British Columbia
Prashant Rajaram, Western University
Dave Rand, Massachusetts Institute of Technology
Carlo Reggiani, University of Manchester
Nicholas Reinholtz, University of Colorado
Bjorn-Atle Reme, Unaffiliated
Regis Renault, CY Cergy Paris Université
Sadat Reza, Nanyang Technological University
Ki-Eun Rhee, KAIST
Andrew Rhodes, Toulouse School of Economics
Daniel Ringel, University of North Carolina at Chapel Hill
Alok Saboo, Pennsylvania State University
Robert Sanders, University of California, San Diego
Miklos Sarvary, Columbia University
Martin Schreier, Vienna University of Economics and Business Administration
Rom Schrift, Indiana University
Irene Scopelliti, City University
Stephan Seiler, Imperial College London
Matthew Selove, Chapman University
Ananya Sen, Carnegie Mellon University
Konstantinos Serfes, Drexel University
Noam Shamir, Tel-Aviv University
Sandro Shelegia, Universitat Pompeu Fabra
Zijun Shi, Hong Kong University of Science and Technology
Myungkou Shin, University of Chicago
Jeffrey Shulman, University of Washington
Param Singh, Carnegie Mellon University
Stephen Spiller, University of California, Los Angeles
Raji Srinivasan, University of Texas at Austin
S. Sriram, University of Michigan
Thomas Steenburgh, University of Virginia
Avner Strulov-Shlain, University of Chicago
Upender Subramanian, University of Texas at Dallas
Tavneet Suri, Massachusetts Institute of Technology
Ishani Tewari, Curry College
Raphael Thomadsen, Washington University in St. Louis
Zijun Tian, University of Pennsylvania
Vilma Todri, Emory University
Isamar Troncoso, Harvard University
Ozge Turut, Rutgers University
Rajeev Tyagi, University of California, Irvine
Kalinda Ukanwa, University of Southern California
Oleg Urminsky, University of Chicago
Francesca Valsesia, University of Washington
Christophe Van den Bulte, University of Pennsylvania
Ralf van der Lans, Hong Kong University of Science and Technology
Prasad Vana, Dartmouth College
Rob Waiser, London Business School
Kitty Y. Wang, University of Houston
Wenbo Wang, Hong Kong University of Science and Technology
Nooshin Warren, University of Arizona
Yanhao Wei, University of Southern California
Kenneth Wilbur, University of California, San Diego
Matthijs Wildenbeest, Indiana University
Kevin Williams, Yale University
Yue Wu, University of Pittsburgh
Linli Xu, University of Minnesota
Zibin Xu, City University of Hong Kong
Bicheng Yang, University of British Columbia
Jeremy Yang, Harvard University
Dai Yao, Hong Kong Polytechnic University
Robert Zeithammer, University of California, Los Angeles
Florian Zettelmeyer, Northwestern University
Dennis Zhang, Washington University in St Louis
Zemin Zhong, Peking University
Bo Zhou, University of Maryland
Jidong Zhou, Yale University
Zihao Zhou, University of California, Berkeley
Tianxin Zou, University of Florida

