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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Reply

Published Online:1 Nov 1986https://doi.org/10.1287/mksc.5.4.389

Abstract

Author's reply to comments (Morrison, D. G. 1986. Commentary. Marketing Sci.5 385–386 and Pratt, R. W., Jr. 1986. Commentary. Marketing Sci.5 387–388.) about his paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. Marketing Sci.5 372–384.).

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