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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

The Choice Theory Approach to Market Research

Pages:275–297

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.275

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The Cost of Simplifying Preference Models

Pages:298–319

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.298

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Commentary

Pages:320–321

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.320

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Commentary

Pages:322–322

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.322

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Reply—Reflections on the Cost of Simplifying Preference Models

Pages:323–324

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.323

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A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data

Pages:325–344

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.325

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Commentary

Pages:345–345

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.345

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Commentary

Pages:346–347

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.346

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Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models

Pages:348–349

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.348

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Discrete Attribute Models of Brand Switching

Pages:350–371

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.350

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Forecasting New Product Sales from Likelihood of Purchase Ratings

Pages:372–384

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.372

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Commentary

Pages:385–386

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.385

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Commentary

Pages:387–388

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.387

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Reply

Pages:389–390

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.389

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Technical Note—Price as an Aspect of Choice in EBA

Pages:391–402

Published Online:November 1, 1986

https://doi.org/10.1287/mksc.5.4.391

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