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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Salesforce Compensation Plans in Environments with Asymmetric Information

Pages:179–198

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.179

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An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences

Pages:199–218

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.199

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A Multivariate Polya Model of Brand Choice and Purchase Incidence

Pages:219–244

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.219

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Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice

Pages:245–259

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.245

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Free Access
Technical Note—Aggregating Individual Purchases to the Household Level

Pages:260–268

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.260

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Free Access
Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship

Pages:269–272

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.269

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Comment—On the Awareness Effects of Mere Distribution

Pages:273–273

Published Online:August 1, 1986

https://doi.org/10.1287/mksc.5.3.273

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