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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Advertising Pulsing Policies for Generating Awareness for New Products

Pages:89–106

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.89

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Pages:107–108

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.107

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Pages:109–109

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.109

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Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products

Pages:110–111

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.110

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A Nested Logit Model of Space and Water Heat System Choice

Pages:112–124

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.112

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Estimating Continuous Time Advertising-Sales Models

Pages:125–142

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.125

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Arts Plan: Implementation, Evolution, and Usage

Pages:143–158

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.143

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Technical Note—Delegating Pricing Responsibility to the Salesforce

Pages:159–168

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.159

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Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models

Pages:169–178

Published Online:May 1, 1986

https://doi.org/10.1287/mksc.5.2.169

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