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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

A Constrained Unfolding Methodology for Product Positioning

Pages:1–19

Published Online:February 1, 1986

https://doi.org/10.1287/mksc.5.1.1

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The Impact of Competitive Entry in a Developing Market Upon Dynamic Pricing Strategies

Pages:20–36

Published Online:February 1, 1986

https://doi.org/10.1287/mksc.5.1.20

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Modeling Choice Strategies for Noncomparable Alternatives

Pages:37–54

Published Online:February 1, 1986

https://doi.org/10.1287/mksc.5.1.37

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Profitable Pricing When Market Segments Overlap

Pages:55–69

Published Online:February 1, 1986

https://doi.org/10.1287/mksc.5.1.55

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New Product Pricing in Quality Sensitive Markets

Pages:70–87

Published Online:February 1, 1986

https://doi.org/10.1287/mksc.5.1.70

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